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TikTok Creating a US Copy of the App’s Core Algorithm

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the staff of the Ridgewood blog

Ridgewood NJ, TikTok is currently working on a new version of its recommendation algorithm specifically for US users. This development aims to create a system that operates independently of its Chinese parent company, ByteDance, potentially making the platform more acceptable to US lawmakers who have expressed concerns and proposed banning the app. The project commenced before legislative efforts to force a sale of TikTok’s US operations gained momentum in Congress earlier this year. While this initiative could facilitate the eventual divestiture of TikTok’s US assets, the company has stated that it has no current plans to sell its US operations.

A Unique Algorithmic Approach

One of the key strengths of TikTok’s algorithm is its focus on content relevance over creator popularity. This feature ensures that new users can achieve significant visibility if their content resonates with the audience, regardless of their follower count or prior fame.

TikTok’s short video format allows its algorithm to be highly dynamic, adapting to changes in users’ preferences and interests over time. The algorithm can track these shifts with remarkable granularity, even predicting what a user might like during specific times of the day.

Strategic Developments Amid Political Pressure

The move to develop a US-specific recommendation algorithm comes as TikTok faces increasing scrutiny and pressure from US lawmakers concerned about data privacy and national security. By creating an algorithm independent of its Chinese parent, TikTok aims to address these concerns and demonstrate its commitment to safeguarding user data and ensuring transparency.

While the project could pave the way for the separation of TikTok’s US assets, the company remains firm in its position that it has no intention of selling its operations in the United States. This strategic development highlights TikTok’s proactive approach to regulatory challenges and its efforts to maintain a significant presence in the US market.

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