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Ridgewood shop tries to build a better bagel
By Joseph R. Perone/The Star-Ledger
March 15, 2010, 7:00AM
https://www.nj.com/business/index.ssf/2010/03/ridgewood_shop_tries_to_build.html
Some look like green shamrocks.
At least they do at Wide World of Bagels, which hand rolls them for every occasion. The Ridgewood store’s shamrock-shaped bagels, which they make throughout the month of March, are its best sellers.
Owners Elliot Cohen, a former manager for Bankers Trust on Wall Street, and Scott Handler, a former car wash owner, say they plan to form a chain of franchised specialty bagel shops to compete with established players.
“My goal is to expand the name throughout northern Bergen County, then throughout New Jersey and then the United States,” Cohen said. “Bagels are profitable because it’s dough and water, and you are making sandwiches, and selling a lot of coffee, which is very profitable, as we all know with Starbucks and Dunkin’ Donuts.”
Shamrock-shaped bagels, sold throughout the month of March, are best sellers at Wide World of Bagels. Not all bagels are puffy and covered with poppy seeds.He plans to spend up to $200,000 to expand, with franchisees paying as much as $40,000 plus royalty fees to open a store. It won’t be easy because the bagel shape-shifters will have to fight big chains such as Manhattan Bagel, Einstein Bros. and New York Bagel.
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https://www.nj.com/business/index.ssf/2010/03/ridgewood_shop_tries_to_build.html
