5 Ways To Support Your Local Salon During Uncertain Times

the staff of the Ridgewood blog

TRENTON NJ , As part of the State’s effort to combat COVID-19 and reduce the rate of community spread, Governor Phil Murphy and State Director of Emergency Management Colonel Patrick Callahan today announced an Administrative Order mandating the indefinite closure of all personal care businesses which cannot comply with social distancing guidelines, including barber shops, hair salons, spas, nail and eyelash salons, tattoo parlors, among others – and social clubs.

“The fact remains that social distancing is paramount to our broader strategy to slow the spread of COVID-19 and protect the most vulnerable members of our community,” said Governor Murphy. “While we understand the challenge these restrictions pose to New Jersey’s small businesses, we are actively working with the federal government to ensure that financial relief is made available to our business owners and workforce as quickly as possible.”

COVID-19 is having a global impact on our daily lives, and it is becoming increasingly apparent that businesses are really starting to take a hit, particularly the service industry. This is a reality that will without doubt have an effect on the beauty Industry with salons in many states being ordered to close temporarily to help fight the pandemic.

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Therefore, if you’d like to support your favourite salon through this time of uncertainty, we’ve put some ideas together on how you can help.

Buy a Giftcard

Support your local salon and stylist by buying a gift card online/over the phone for future use. By doing this, salons get the cash immediately which will help their cash flow & you can redeem the gift card as soon as the salon re-opens.

Give credit where due

Let’s face it; we all appreciate a compliment now and then, especially when it can lead to business growth. Online reviews are key to a successful salon, and for those looking for a new salon, reading the online reviews on Google and Facebook will be the first thing they do. So, if you’ve had an excellent service not so long ago, or if you’ve been to your salon for years and never posted a positive review online — do that now! This can make all the difference for when business picks back up.

Share that transformation!

Did your nail technician give you the prettiest manicure you’ve ever had or did your hairdresser give you the best cut? Make sure to take a photo and upload it to your social media accounts, showing them some love. Don’t forget to tag them! #SupportYourSalon

Continue your engagement

Make sure to continue to like, comment and share your salon’s social media posts. Social media engagements go a long way, especially in a time where a little extra support is needed.

Book that appointment!

Make sure to pre-book your next appointment and get your salon’s diaries looking nice and full when they re-open — giving them something to look forward to. Better yet, most salons have their own salon apps, so you can conveniently do this while watching your favourite TV show.