Another Case of “Fat Finger”
Are big thumbs upping ad clicks?
Oct. 3, 2012, 7:30 a.m. EDT
Stubby fingers may be the reason many consumers end up checking out ads on smartphones and tablets.
Facebook FB +2.06% , Google GOOG +0.73% and other tech companies have puzzled over how to make advertising work on mobile devices. But it turns out that tablet and smartphone users, when reading news sites, are more likely to click on ads than those using computers, a new survey suggests.
Consumers don’t appear to be turned off by mobile ads, according to a survey of nearly 10,000 people by Pew Research Center and The Economist Group. Half of tablet and smartphone users notice ads when they’re getting news on their mobile device. Of that amount, roughly 15% click on ads. “People notice ads on mobile devices and may be even more likely to click on them than they are to click on other digital ads,” the report states. A recent Ad Age study, in stark contrast, found that less than 1% of people click on digital ads regardless of the viewing platform.
https://www.marketwatch.com/story/are-big-thumbs-upping-ad-clicks-2012-10-03