As Twinkies hit stores, Hostess plans new snack cakes
Twinkies are to become widely available Monday, with some stores rolling them out earlier. Hostess also is developing new treats with younger buyers in mind.
By Tiffany Hsu
July 13, 2013, 5:00 a.m.
Twinkies are returning to store shelves Monday, retaining the same spongy golden exterior and sugar-laden cream filling that made the Hostess Brands snack cakes such a potent symbol of Rockwellian Americana.
But Hostess has plans in the works to update its snack cake line to include products that are more appealing to younger consumers, lighter on the calories and possibly gluten free. Don’t rule out new treats flavored with peanut butter or packaged in bite-sized portions, said executives at Hostess, which was hauled out of bankruptcy this spring for $410 million by two private equity firms.
Rather than have their products gather dust on supermarkets’ bottom shelves, Twinkie marketers are entertaining proposals to sell the treats at sports stadiums, with continental breakfasts at hotels, at movie theater concession stands and on cruise ships.
https://www.latimes.com/business/la-fi-twinkies-hostess-20130713,0,1531568.story