Box Office Report: Summer Movie Attendance Likely Lowest in Two Decades
Domestic box office revenues also are down from last summer despite blockbusters “The Avengers” and “The Dark Knight Rises.”
The number of people going to the movies dipped noticeably in North America this summer, putting increased pressure on the final four months of 2012 to bolster the bottom line.
According to preliminary estimates, 533.5 million tickets were sold this summer, down 4 percent from last year and the worst turnout since 1993. The lowest attendance before now came in summer 2010, when there were 534.4 tickets sold.
Total summer revenues also slipped. Initial estimates show the domestic box office generating $4.278 in billion in sales, down roughly 3 percent from last summer’s record $4.4 billion.
Final revenue and attendance figures will be released this week.
Summer 2012 was marked by dramatic highs and lows. Disney and Marvel Studios’ The Avengers, opening May 4, kicked off the season in high style, smashing records and finishing Labor Day weekend with a worldwide gross of $1.5 billion, including a domestic haul north of $620 million.
https://www.hollywoodreporter.com/news/box-office-report-avengers-dark-knight-rises-367595
it’s too much money.
That is why they are selling their marquee for birthdays and proms