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Christie’s Real Estate Rolls Out New Award-Winning Technology for agents and clients alike


=the staff of the Ridgewood blog

Ridgewood NJ,  In mid-August, in the presence of more than 800 agents, Christie’s International Real Estate Group, serving New York, New Jersey, and Connecticut, launched the Christie’s International Real Estate 2022 Inman Innovator Award winning technology, pl@tform™. Executive Vice President, Sonja Cullaro discusses this game changing advancement.

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What does the Inman Innovator Award represent for the Christie’s network?

Within its current landscape, the real estate industry is constantly trying to introduce breakthrough technologies to empower agents by increasing their productivity and optimizing their results. To win the 2022 Inman Innovator Award, and to be recognized among seven impressive finalists as the best real estate technology available to agents represents a fantastic achievement.

Since 1998, the Inman Innovator Awards have honored companies, individuals and new technology that increase productivity, efficiency and transparency for consumers and real estate professionals.

From our beginnings, Christie’s here in the tri-state area was in a position to lead with new approaches to agent and client support, resulting in the unprecedented individual growth of our agents and in the ability to deliver the best results to our clients.

How is this new Christie’s proprietary technology providing agents with a competitive edge?

The new technology is a completely integrated “one-entry” system which includes a client relationship management system (CRM), state of the art marketing tools, a transaction management system and interactive live communication with clients with full transparency. Our agents were especially excited about the interactive digital listing presentation and the interactive comparative market analysis (CMA). There is also new open house tool, which helps agents digitally register customers and establish digital communication. All of these features will further secure the position of our agents as the most competitive in the industry and allow them to continue to provide the unique Christie’s experience to our clients.

How will Christie’s clients benefit?

Christie’s clients will continue to receive the best marketing collateral in the industry and the best platforms which are able to connect this collateral and the property with the most qualified buyers, locally and globally. With the introduction of this new technology, Christie’s clients will have a live data feed related to their property, neighborhood, and community at their fingertips. Clients will be able to actively participate in the marketing of their home and to be continuously connected with their agent, receiving information about their property and market activities.

Christie’s International Real Estate Group is an exclusive partner of Christie’s International Real Estate (CIRE). With more than 25 offices and 1,000 associates, CIRE Group services clients with all of their real estate needs throughout New York, New Jersey and Connecticut. CIRE is a global real estate network of more than 31,000 agents across 48 countries, representing annual sales volume of more than $100 billion. With a staff of accomplished real estate agents and brokers, the firm’s clients receive the highest levels of customer service and customized, personalized real estate services. For more information, call 201-934-0607 or visit

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