WK Kellogg Co Accelerates Major Recipe Change: Artificial Colors and BHT Removed Ahead of Schedule
the staff of the Ridgewood blog
Ridgewood NJ, Breakfast aisles are getting a major natural upgrade—and it’s arriving sooner than expected. WK Kellogg Co announced an accelerated timeline to completely eliminate artificial colors and the preservative BHT across its entire North American cereal lineup and packaging. Originally targeted for a later deadline, the transition will now be complete a full year ahead of schedule.
If you’re a fan of iconic colorful cereals like Kellogg’s Froot Loops or Kellogg’s Apple Jacks, here is everything you need to know about what’s changing in your morning bowl.
What’s Changing in Kellogg’s Cereals?
Starting later this year, production will officially pivot to new, simplified recipes. Foods made with these natural formulations will hit grocery store shelves before the end of the year, with full rollout completed by the end of 2026.
Key updates include:
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100% Natural Colors: The famous vibrant rainbow in cereals like Froot Loops will now be derived entirely from natural sources, including fruit juices, vegetable juices, and plant-based ingredients.
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Preservative-Free Packaging: WK Kellogg is removing BHT (butylated hydroxytoluene) from the small percentage of cereal packaging liners where it is still used.
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School & New Product Standard: The company has already eliminated artificial dyes from school breakfast programs and stopped launching new products with artificial colors earlier this year.
Will Froot Loops Taste the Same?
One of the biggest questions for cereal lovers is whether their favorite breakfast items will taste or look different.
According to WK Kellogg Co, extensive consumer testing was conducted to ensure that the updated recipes maintain the exact same flavor profile and iconic vibrant colors—red, orange, yellow, green, purple, and blue—without relying on synthetic dyes like Red 40 or Yellow 6.
“More and more consumers are looking for foods made with simple, recognizable ingredients and we are proud to meet those expectations, even sooner than planned,” said Doug VanDeVelde, Chief Growth Officer at WK Kellogg Co. “It wasn’t easy, but we identified natural solutions for every color, and we’re confident families will love the updated recipes.”
Alignment with the “SPOONS” Nutrition Initiative
This recipe shift aligns with WK Kellogg Co’s broader nutrition platform, including the launch of its SPOONS on-pack guide. The “S” in SPOONS stands for Simplicity, emphasizing clean label ingredients that parents and consumers can easily recognize.
This move builds on WK Kellogg’s century-long focus on nutrition, which includes increasing whole grains and fiber while reducing added sugars and sodium across popular brands like Frosted Flakes, Special K, Rice Krispies, and Raisin Bran.
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Tags: Breakfast News, Food Trends, Kellogg's, Clean Eating, Nutrition, Consumer Goods, Food Reformulation
