the staff of the Ridgewood blog
Ridgewood NJ, it’s the most wonderful time of the year, but for professional Santa performers, the holiday cheer doesn’t always translate to financial comfort. According to Hire Santa’s 2024 report, most Santas are earning modest wages, often supplementing their income rather than relying on the role to pay the bills.
Breaking Down Santa Salaries
Earnings for professional Santas vary widely, but the majority are earning less than $10,000 annually. Here’s how it breaks down:
- 29% earn $5,000-$10,000 per year.
- 17% report making $2,000 or less.
- Only a small percentage earn more than $15,000 annually.
The Gig Hustle
Most Santas aren’t sitting idle during the holidays. According to the report:
- 24% book 26-50 gigs per season.
- 19% work fewer than 10 gigs, likely reflecting those new to the industry or working part-time.
The Cost of Being Santa
Playing the role of Santa is more than just ho-ho-ho’s—it’s a financial commitment. Here’s what Santas are investing in their craft:
- 32% spend $501-$1,000 annually on costumes and props, with most owning between one and seven suits.
- 25% manage with a smaller budget, spending less than $500.
- 15% splurge, investing $2,000+ on premium costumes and accessories.
A Long-Term Role
Despite the challenges, many performers embrace the role year after year:
- 31% have been professional Santas for 8+ years.
- 9% have donned the red suit since before 1990, proving Santa is a calling, not just a gig.
The Takeaway
While being Santa Claus can bring joy to millions, it’s rarely a full-time job. For most performers, the role is a seasonal passion project rather than a primary source of income. However, their dedication to spreading holiday cheer is priceless.
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