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LG brings its Styler to the US as an alternative to frequent runs to dry cleaners

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LG brings its Styler to the US as an alternative to frequent runs to dry cleaners

JANUARY 19, 2015    LAST UPDATED: MONDAY, JANUARY 19, 2015, 1:21 AM
BY JOAO-PIERRE S. RUTH
SPECIAL TO THE RECORD |
THE RECORD

* LG set to roll out the Styler in U.S., but don’t expect a washing machine

It quietly shakes and steams away wrinkles and odors from laundry, but a full cleaning? Not quite.

For the first time, LG Electronics, which has its U.S. headquarters in Englewood Cliffs, introduced its Styler, a wardrobe-like appliance intended for sale in the American market. The Styler lets users “refresh” up to four garments at a time as a sort of alternative to constant dry cleaning — with some caveats.

Presented this month at the annual International CES trade show in Las Vegas, LG said this new-generation Styler is 30 percent smaller than its prior version. Still, it is not tiny — with a slim, tall profile as if designed to be part of a walk-in closet.

And it’s the latest example of companies that made their names in consumer electronics delving deeper into home appliances.

https://www.northjersey.com/news/business/a-pricey-gizmo-that-freshens-clothes-1.1223455

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