
CBD has rapidly become one of the most popular health and wellness supplements since its official legalization in 2018. CBD is short for cannabidiol, and it’s one of over 100 cannabinoids found in the hemp plant. Each year, even more people become interested in this substance and, as a result, even more businesses appear.
It means that if you want to stand out, you need a flawless marketing strategy. Optimizing your website for search engines significantly increases your chances of climbing the rankings, and one way to do so is by link building. It is especially difficult to be one of the top 5 websites on a search engine results page and it is where link building will help you. Additionally, partnering with an experienced cannabis SEO agency can provide guidance and strategies tailored to the specific challenges of the cannabis industry, further enhancing your link building efforts and overall digital marketing strategy.
Quality content is the key, but what’s even more important – you need to know how to promote it. In this article, we will give you some tips that will help to get high-quality cannabis backlinks for your business website.
Why Is Link Building for CBD SEO So Crucial?
CBD is a very competitive industry. In order to compete with other businesses, you need to have a top-notch SEO strategy, and link building is an essential part of it. Link building helps you improve your website’s authority and, as a result, its position in SERP.
In simple terms, the more high-quality backlinks your website has, the higher it will rank on Google and other search engines. However, it’s not that easy to get quality backlinks. You can’t just go around and ask people to link to your website.
Backlinks are one of the most important ranking factors for any website, and that’s not going to change anytime soon. Google has stated on numerous occasions that backlinks are a valuable part of their algorithm.
In general, there are 3 types of links:
- dofollow
- nofollow
- internal
Dofollow links are the most valuable type of links because they pass on link juice, which is basically a ranking factor. Nofollow links, on the other hand, don’t pass on link juice and are usually used for branding purposes. Internal links go from one page on your website to another.
When it comes to backlinks and SEO, quality is more important than quantity. It’s better to have a few high-quality backlinks than a bunch of low-quality ones. Google knows the difference and will penalize you if it believes you’re trying to game the system.
How to Get High-Quality Backlinks for Your Cannabis Business Website
Now that we’ve gone over the basics of link building and why it’s important for SEO, let’s take a look at how you can get high-quality backlinks for your cannabis business website.
1. Get involved with the cannabis community
One of the best ways to get high-quality backlinks is to get involved with the cannabis community. There are numerous ways to do this, but one of the most effective is by guest blogging.
When you guest blog on another website, you usually have the opportunity to include a link back to your own website, for instance, in your author bio. This is a great way to get high-quality backlinks because you’re essentially getting links from websites that are already well-established and have high authority.
Another way to get involved with the cannabis community is by attending industry events. These events are a great way to network with other businesses and build relationships that can eventually lead to backlinks.
2. Create informative and shareable content
Creating informative and shareable content is one of the best ways to build trusted links because it gives other people something to link to. If you create quality content that is relevant to your industry, there’s a good chance that other websites will link to it.
One of the best ways to promote your content is to reach out to influencers and ask them to share it. This can be a great way to get your content in front of a larger audience and, as a result, get more backlinks.
3. Offer discounts and coupons
Another great way to get high-quality backlinks is to offer discounts and coupons. This is a great way to get other websites to link to your website because they can offer their readers a discount on your products or services.
To do this, you simply need to reach out to other websites and offer them a discount code that they can share with their readers. This is a great way to get high-quality backlinks from websites that are relevant to your industry.
4. Submit your website to directories
Submitting your website to directories is a great way to get high-quality backlinks. This is because you’re essentially getting links from websites that are already well-established and have high authority.
Simply find relevant directories and submit your website. Make sure to include your website’s URL and a brief description of your business. This information is also crucial to attract the attention of potential customers and give them the necessary information about you.
5. Reach out to bloggers
Reaching out to bloggers is another great way to get high-quality backlinks. This is because bloggers are always looking for new content to share with their readers.
To do this, simply find relevant blogs and reach out to the owner or author. Ask if they’d be interested in featuring your content on their blog. This is a great way to get high-quality backlinks from websites that are relevant to your industry.
6. Use the broken link building method
This method is a great way to get high-quality backlinks. It involves finding websites that have broken links and then reaching out to the owner or author to let them know.
Not only is this a great way to get high-quality backlinks, but it’s also a great way to build relationships with other websites. To do this, simply use a tool like Screaming Frog to find websites with broken links. Once you’ve found a few, reach out to the owner or author and let them know. Be sure to include your website’s URL so they can easily replace the broken link with a link to your website.
7. Claim unlinked brand mentions
One of the best ways to get high-quality backlinks is to claim unlinked brand mentions. This is a great way to get links from websites that have already mentioned your brand but haven’t linked to your website.
Just use a tool like Google Alerts to find websites that have mentioned your brand. Once you’ve found a few, reach out to the owner or author and let them know. Be sure to include your website’s URL so they can easily add a link to your website.
8. Use The Skyscraper method
This method involves finding popular content in your industry and then creating even better content. Not only will this help you get more backlinks, but it will also help you attract more traffic to your website. To do this, simply use a tool like BuzzSumo to find popular content in your industry. Once you’ve found a few, create even better content and reach out to the owner or author to let them know.
Final Thoughts
Link building is an important part of SEO and should be a part of your overall digital marketing strategy. By getting involved with the cannabis community, creating informative and shareable content, and offering discounts and coupons, you can quickly start to build high-quality backlinks for your cannabis business website.