The loyalty program is a special reward system in online casinos that is aimed at supporting regular customers. The principle is simple: the longer a user plays for money on a particular site and the higher his total deposit, the more gifts, bonuses, and privileges he receives. Online casinos that want to reward the most active and loyal players are developing a status system.
Each new user immediately after the registration in the best casino online in Canada is assigned his first rank (“Newbie”, “Copper”, “First-level”, and so on), which does not imply any privileges. In the future, if the player fulfills certain conditions, he will be able to get a higher status. The number of status levels differs from casino to casino. Usually, there are 6-15 of them. The higher the position the user takes, the more generous gifts and promotions await him.
Conditions for Assigning Statuses
The most common conditions for assigning statuses are the following:
Make deposits for a certain amount within a month. For example, to get the 2nd level, the total account replenishment must be in the range from $1000 to $4999.99, and for the 3rd – from $5000 to $14,999.99;
Collect a fixed number of bonus points/experience;
Bet the agreed amount in any gambling game within a month. Sometimes, it is enough to place bets for $15 in a certain slot machine.
On most sites, the status is reviewed every month. To stay in high positions, you need to regularly make deposits and play for real money. Coins earned in demo mode do not affect the user’s position in any way.
How Does the Casino Encourage Regular Customers?
Each operator develops its own reward system, it all depends on the policy of a particular casino. However, there are some of the more popular options:
An increase in the cashback rate, the frequency of payouts, and a decrease in the wager for it;
Gifts, bonuses, and access to exclusive promotions for reaching a new status. This can be free spins, additional interest on the next deposit, and so on;
Reducing the wager for bonuses;
Personal manager. Users are allocated an assistant who will be in touch 24/7;
Access to VIP tournaments. Users of the highest rank can take part in competitions with the highest prize pool;
Increasing withdrawal limits. At some sites, VIP users withdraw funds without a queue;
Increased bonus points for bets in slot machines;
More generous birthday gifts, etc.
An important component of the reward system is the accrual of bonus points. Most often they are called Comp Points (CP), but sometimes the operators give them thematic names. As a rule, 1 bonus point is awarded when the total value of all real bets reaches a certain fixed amount. Bonus points can be converted into the currency in which the account was opened. Moreover, the exchange rate often depends on the player’s status. The higher it is, the more favorable the conditions.
