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NJ entrepreneurs seek TV “Sharks” attention


APRIL 11, 2015    LAST UPDATED: SATURDAY, APRIL 11, 2015, 1:21 AM


* Local entrepreneurs lay out their case to be on CNBC show

Lisa Nejjar had one last weapon to wield in her effort to woo the young reality TV casting agent from the CNBC show “Shark Tank” sitting at the table in front of her.

Nejjar, a 41-year-old former nurse from Lyndhurst, had laid out on the table a dozen samples of her company’s product — a stretchy waist band called a “fusion belt” — that can hold keys, money and other items while the wearer exercises.

In fast-paced patter, she had touted her $60,000 in sales since launching the product eight months ago, her new partnership with another waistband maker, the fact that she had “sunk all my 401(k) into it”; and her three patents. She even offered the agent a couple of free samples.

“And I’m Italian and from New Jersey,” she added, alluding to the prevalence of people from that demographic in reality TV shows, and laughed a little self-consciously. “I’ve got to push.”

Nejjar won’t know for a while if she makes it onto the show, but there was no shortage of hopefuls like her at Rutgers Business School in Newark Friday, when the show held auditions for its upcoming season, its seventh.

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