Ridgewood NJ, Village officials remain on the fence about several aspects of New Jersey Transit’s (NJT) proposal to sell advertising space at the Ridgewood train station.
New Jersey Transit is proposing the placement of advertisements on platforms and the pedestrian underpass at the Ridgewood train station. Council members and other residents left last week’s work session meeting with a better understanding of NJT’s plan; however, many were not yet convinced that the initial ideas presented by NJT representatives are in the village’s best interest.
In addition, some council members suggested that the transportation corporation, which operates the country’s largest statewide public transit system, must completely fulfill the obligations of the recent $40 million renovation before moving forward with the advertising project.
As of early this week, NJT and its advertising contractor, Titan Outdoor, had hopes of working with the village to sell and install advertising placards at the train station. Transit officials are targeting spots on the platforms and the station building as well as the walls of the pedestrian underpass. The ultimate goal for both NJT and the village is an increase in revenue, transportation officials said.
