A box of Wheaties cereal and a can of limited-edition HefeWheaties beer.Photo: AP
Wheaties to create the ultimate breakfast beer
By Associated Press
August 13, 2015 | 5:50pm
These Wheaties may not be so good with milk.
Wheaties says it is partnering with a craft brewery to create a limited-edition beer. The 16-ounce cans will only be available in the Minneapolis-St. Paul market starting Aug. 26, according to Wheaties parent company General Mills.
It’s not exactly clear what makes it Wheaties beer, besides being made from wheat.
General Mills says the beer will be called HefeWheaties in a nod to a German style of beer called hefeweizen, which is typically made with more than 50 percent malted wheat.
“We’re not saying it’s a breakfast beer, but we’re not saying it’s not,” said Ryan Petz, president of Fulton Brewery, the Minneapolis-based brewery that is making the beer.
Petz said the beer is also intended to tie his company to heritage of Minneapolis, which is also home to General Mills’ headquarters. Fulton will consider making the beer more widely available depending on how people react to the initial run, he said.
