Tag: Dead

FIVE YEARS AGO, EVERYBODY WAS EXCITED ABOUT THE IDEA OF USING TECH TO BORROW THINGS LIKE POWER DRILLS. IN PRACTICE, THOUGH, NOT SO MUCH.

BY SARAH KESSLER

“How many of you own a power drill?” Rachel Botsman, the author of the book The Rise Of Collaborative Consumption, asked the audience at TedxSydney in 2010. Predictably, nearly everyone raised his or her hand. “That power drill will be used around 12 to 15 minutes in its entire lifetime,” Botsman continued with mock exasperation. “It’s kind of ridiculous, isn’t it? Because what you need is the hole, not the drill.”

After pausing for a moment as the audience chuckled, she provided the obvious solution.

“Why don’t you rent the drill? Or rent out your own drill to other people and make some money from it?”

Back then, this version of what Botsman called collaborative consumption, or what would become better known as “the sharing economy,” seemed like a warm and fuzzy inevitability. American consumerism had been tamped by one of the worst recessions in history, concerns about the environment were growing, and new online networks provided a connective thread that could help us get by on less by sharing things with our neighbors. “We now live in a global village where we can mimic the ties that used to happen face to face, but on a scale and in a way that has never been possible before,” Botsman explained, and these new systems allowed us “to engage in a humanness that got lost along the way.” We were now, she said, experiencing “a seismic shift from individual getting and spending towards a rediscovery of collective good.”

https://www.fastcompany.com/3050775/the-sharing-economy-is-dead-and-we-killed-it