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5 Main Street Event Ideas That Give Local Businesses More Foot Traffic

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By midmorning, one storefront can be buzzing while the shop next door barely sees anyone turn the handle. That’s the challenge with a Main Street event. Getting people downtown is only the first part. The better question is how to keep them moving, browsing, and stepping into places they might usually pass.

Local events can bring increased foot traffic and consumer activity, but the best ones give every business a way to be seen. A strong plan doesn’t need to be complicated. It needs a reason to arrive, a reason to linger, and a few small prompts that pull people from one doorway to the next.

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Why NYC Is the Greatest Stage for Brand Activations in the World

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Image Credit: Sweeter

There is a moment that every New Yorker recognizes. You are walking somewhere with somewhere to be, and then something stops you. A truck wrapped in mirror tiles catching the afternoon light. A line going down the block for something you cannot quite identify yet. A smell that makes you slow down before your brain has even processed why. 

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The Foot Traffic Debate in Ridgewood: Data Collection vs. Privacy Concerns

CBD Ridgewood by ArtChick

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the staff of the Ridgewood blog

Ridgewood NJ, the ongoing battle between data collection and privacy has now arrived in Ridgewood’s Central Business District. At the heart of the debate is whether Ridgewood Guild should use smartphone data to track foot traffic patterns—especially when it involves children.

Some local residents have expressed concern about the Ridgewood Guild’s use of location data from smartphones. They argue that tracking people’s whereabouts, particularly kids, raises serious privacy issues. But supporters of the technology, and the company behind it, Placer.ai, argue that there is no cause for alarm.

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Back to School: Clinton Avenue residents have it their way, again

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August 31,2015

the staff of the Rdgewood

Ridgewood NJ, Yes.  Believe it or not, the crybabies on Clinton Avenue got their way again.

The street was recently repaved, but without the concrete curbs and concrete driveway cuts that were promised.

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Village Engineer Christopher Rutishauser had told Village Council members concrete curbs and driveway cuts would be including in the repaving project so that the street would be “sidewalk ready.”

Reportedly, residents on the street did not want the concrete and told the Village Manager so.

And so it goes