Starbucks hit by ‘cascade of negativity’ after ordering staff to talk racism with customers: Vice President forced off Twitter as angry public turns on ‘patronizing’ project
Howard Schultz, boss of Starbucks, told baristas to write ‘RaceTogether’ on cups in an effort to stimulate debate about racism
Twitter users quickly branded the campaign ‘patronizing’ and ‘cringe-inducing’, and subjected executives to a wave of mockery
One user pointed out that no black people featured in publicity photographs for the campaign
Corey duBrowa, a Starbucks PR executive, was forced to delete his Twitter account as he felt ‘overwhelmed by the volume and tenor of the discussion’
By JAKE WALLIS SIMONS FOR MAILONLINE
PUBLISHED: 03:51 EST, 18 March 2015 | UPDATED: 11:07 EST, 18 March 2015
Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.
A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’.
Read more: https://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html#ixzz3UouRuuSZ
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