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Freelances Unite to Fight U.S. Department of Labor Administrative Attacks their Livelihood

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the staff of the Ridgewood blog

The leaders of Fight For Freelancers USA, a nonpartisan, self-funded, ad hoc coalition of solopreneurs, small-business owners, freelancers and other independent contractors, filed a complaint today through Pacific Legal Foundation in federal court against the U.S. Department of Labor, acting secretary Julie Su, and Wage and Hour Division administrator Jessica Looman.

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The Use Of Crowdfunding Sites By Self-employed People To Support Their Businesses May Have Tax Ramifications

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As a much-needed funding alternative to conventional financing methods like bank loans and venture capital investment, crowdfunding has changed the game for entrepreneurs. People who are self-employed in particular have been swarming to crowdfunding sites since they may fundraise for their enterprises there without giving up ownership or control. Crowdfunding has many advantages, but there are also some significant tax repercussions that self-employed people should be aware of.

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New Research Reveals Self-Employed Individuals Have Better Work/Life Balance, Job Satisfaction, and Less Stress


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the staff of the Ridgewood blog

Ridgewood NJ, it’s no secret that in the past three years, the lure of remote working has never been stronger – and US individuals are increasingly turning to the gig economy and self-employment in order to achieve their re-shuffled priorities.

In 2020 alone, the gig economy grew by 33% (Forbes), and that rise of self-employment and budding entrepreneurialism continues to grow in 2023 – despite data showing that self-employed individuals earn considerably less on average.

The experts at just this month released a ground breaking survey that takes a deep dive into the job satisfaction, work/life balance, stress levels, and income of self-employed individuals and employed workers across the US.

Remote work and the gig economy has been an increasingly popular topic in the past few years as the aftermath from the pandemic left millions re-shuffling their priorities.

While the individuals that are self-employed in the US may be a small pool compared to the employed workforce (16.2 million vs 160.72 million), new research from has revealed that while self-employed workers earn, on average, less than employed workers across all states in the US – they also report far higher levels of job satisfaction, a better work/life balance, and less stress overall.

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How To Explain The Small Business Failure Rate


4 Things Entrepreneurs May Be Doing Wrong

February 13,2016

Pamela Herrmann and Patty Dominguez

Ridgewood NJ, Within the timeframe of a year and a half, about 80 percent of new businesses fail, according to Bloomberg Business research.

And, throughout the past 30-plus years, the amount of new businesses has drastically declined, according to Gallup. During the economic meltdown of 2008, it was the first time in several decades in which more businesses failed than new ones were started. About 70,000 more businesses fail than are launched.

“We see it all the time in our communities – signs on doors that read, ‘Due to circumstances beyond our control we have to close our business…’ What business owners today don’t seem to understand is that what’s required, not only to survive but to thrive, is absolutely within their control,” says Pamela Herrmann, author of the bestseller “The Customer Manifesto, How Business Has Failed Customers And What It Takes To Earn Lasting Loyalty,” ranked No. 3 on the list of customer service books every business owner should read by

“The truth is, what is required is way outside their skill sets. The typical business owner has no idea how to create leverage, how to utilize new technologies, how to strategize on any level that makes them competitive or how to stop the hemorrhaging of cash in the form of failed online marketing investments.

Herrmann is co-founder, along with Patty Dominguez,  of CREATE Buzz (, a Fortune 50 branding expert which is changing the way small businesses connect with their customers – both online and offline. Dominguez and Herrmann review four mistakes – and ways to correct them – to keep businesses thriving:

• They miss their biggest revenue opportunity. “When we look at traditional marketing, so many solutions providers are focused on customer acquisition and how to get prospects into their marketing funnel – which is totally necessary and valid,” Dominguez says. “However, the biggest revenue opportunity is in knowing how to keep these customers, because that’s where the higher profits are in the lifecycle of a customer.”

“We teach our small business clients not only how to get new customers but more importantly, how to keep their existing customers,” Herrmann says. “Most small businesses don’t have the foundational strategy for how to build their business for growth. Once you have that in place, marketing tactics such as word of mouth online can be fully leveraged, and that is the key to organic growth.”

• Entrepreneurs not only track the wrong metrics, they don’t even know what they are. In the absence of a strategy, business owners make marketing decisions based on short-term data, like how much money is in the bank or how many sales they made last month. This is reactive — not proactive.

“In life and in business, it’s often not the ability to answer a question, but rather whether or not you’re asking the right questions,” Dominguez says.

So, what are some of those questions? – The duo have come up with the following:

How many new leads did you get this month?
How much did it cost you to acquire that new lead or customer (CAC)?
What’s the average value of a single transaction?
What is the lifetime value of your customer (LTV)?

• Businesses don’t manager their message across all customer touch points. Technology brings customers to us from so many sources. Most businesses are not aware of all the ways consumers are using technology to find businesses to transact with. Businesses should go through the process of creating a Customer Journey Map so that they can see all the touch points across all channels and first measure how well they are doing and then identify gaps and opportunities. The goal in this process is to know exactly what your customer is thinking, feeling and doing throughout their engagement at touch point. This one exercise alone will show you where your profits are being won or lost.

• They don’t know the fundamentals of marketing that are the cornerstones to any long term growth strategy. Just like an archer tries to hit the bull’s-eye, an entrepreneur tries to reach her customers. No matter how many arrows that may be in her quiver, if she doesn’t know how to aim, she’ll probably miss with each attempt. The same is true with marketing: you can spend vast amounts in a campaign, but you need to know the who, the how and the why of your aim.

Dominguez, a Fortune 50 business strategist, says: “You need to know who you’re marketing to. Why are you marketing to them? What are their wants and needs; what keeps them up at night? Are there emotional triggers that make your marketing relevant? What is your brand promise and what makes you different from the guy down the street? And, you when you do you this effectively, you shift from sinking money into fixing problems and into growing your business through strategic decision making.

About Pamela Herrmann and Patty Dominguez

Pamela Herrmann and Patty Dominguez cofounded CREATE Buzz (, an online training experience which helps business owners and their employees get powerful, positive and practical customer engagement habits that build loyalty. As CREATE Buzz, Herrmann and Dominguez provide deep insights and strategic planning on how to make your marketing dollars convert more sales. They co-host Customers For Life podcast and co-host The Morning Would Show providing daily motivation. The duo have a very big vision of helping one million companies leverage customer loyalty in the digital age, and they’ve influenced thousands of entrepreneurs with their straight talk about growing business from a place of strategy.