Ridgewood shoppers ‘follow’ latest trends
DECEMBER 5, 2014 LAST UPDATED: FRIDAY, DECEMBER 5, 2014, 12:31 AM
BY LAURA HERZOG
STAFF WRITER |
THE RIDGEWOOD NEWS
Shopping local and shopping online aren’t the enemies they once were perceived to be during the holidays.
Not since village mom-and-pop stores have harvested the power of online social media, in addition to their tried-and-true, customizable in-person service.
In Ridgewood and beyond, a Facebook page is now considered almost a basic necessity for owning a small business, in addition to or instead of a website. “Friends,” plus “followers” on Instagram, Twitter and Pinterest have become the year-round best friends of many of the village’s small shops.
And they are naturally expected to help out during the winter shopping season, too.
“Absolutely,” said Marcia’s Attic salesperson Dana Miller, when asked whether the shop – which has been in Ridgewood for about 20 years, and is also in Englewood – was using social media.