Streaming Devices Poised to Dominate Viewing Preferences As Seven in 10 TV Viewers Stream Programming
Second NATPE||Content First and Consumer Electronics Association content delivery study shows live TV decline, rise of multi-screen viewing
Las Vegas, Nev. (January 8, 2015) – While the television continues to provide the best quality picture and viewing experience, the way content is being discovered and consumed is changing dramatically, especially for millennials. According to the preliminary results of the second NATPE||Content First and the Consumer Electronics Association (CEA)® joint research study on consumers’ attitudes toward television viewing, just 55 percent of millennials use TVs as their primary viewing platform, while streaming devices – laptops, tablets, and smartphones – are poised to dominate their viewing preferences.
CEA and NATPE commissioned the study, conducted by E-Poll Market Research, to evaluate the TV content distribution landscape, explore the dynamics at play against the background of exploding consumer choices and determine how consumers find TV content and view it across different platforms. The initial findings were released today during a panel session held at the 2015 International CES®. Owned and produced by the Consumer Electronics Association (CEA)®, the 2015 CES, the world’s gathering place for all who thrive on the business of consumer technologies, runs January 6-9, in Las Vegas, Nevada.
https://www.broadcastingcable.com/thewire/streaming-devices-poised-dominate-viewing-preferences-seven-10-tv-viewers-stream-programming/136884