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the Ridgewood Blog Once again rolls out the “shop Ridgewood” Campaign in Conjunction with Small business Saturday

Tito's Burritos

at Tito’s Burritos on Ridgewood Ave

Record Number of Consumers Are Aware of Small Business Saturday®, Almost two-thirds (65%) plan to spend at least $100

Small Business Saturday is November 28th

77 percent of U.S. consumers are planning to ‘Shop Small®’ this holiday season

November 27,2015
the staff of the Ridgewood blog

Ridgewood NJ, As small business owners across the nation gear up for Small Business Saturday, a record number of shoppers are making plans to support their favorite local businesses. According to the fourth-annual Small Business Saturday Consumer Insights Survey, released today by the National Federation of Independent Businesses (NFIB) and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

“We’re immensely proud to be a founding partner of Small Business Saturday, and it is gratifying to see how it has become the movement that it is today.”

Small Business Saturday was created by American Express in 2010 as a response to small business owners’ most pressing need: getting more customers. Held on the Saturday following Thanksgiving, Small Business Saturday helps rally communities to support local businesses. As Small Business Saturday enters its sixth year, 55 percent of U.S. consumers report they are aware of the day – the highest figure yet recorded – and even more encouraging, 83 percent say Small Business Saturday inspires them to Shop Small all year long.

“Small Business Saturday is a major part of the holiday shopping tradition, and has become a celebration of the local small business owners that we call friends, neighbors and family,” said Janey Whiteside, Senior Vice President and General Manager of American Express OPEN. “We’re immensely proud to be a founding partner of Small Business Saturday, and it is gratifying to see how it has become the movement that it is today.”

“Small Business Saturday has grown every year and it’s been a big boost to Main Street America,” said NFIB CEO and President Dan Danner. “We are very proud to partner with American Express once again this year to promote an event that connects American consumers with their hometown businesses.”

Additional findings from the Small Business Saturday Consumer Insights Survey include:

80% of consumers are willing to pay slightly more for an item if it is purchased from a small, independently-owned retailer as opposed to online or at a large retailer
On average, consumers are planning to do 35% of their holiday shopping at small businesses
45% of consumers who expect to shop on the day plan to spend more on Small Business Saturday this year than they spent last year
Almost two-thirds (64%) of consumers who plan to shop on Small Business Saturday are motivated by the contributions that small businesses make to their community

Community Involvement Grows; Additional Activities Provide Shopping Experiences Throughout the Day

Part of what helps make Small Business Saturday a success is the Small Business Saturday Coalition, which helps rally communities to Shop Small on November 28th. The Coalition was created in 2011 and is led by Women Impacting Public Policy (WIPP). The Coalition is comprised of national, state and local associations that help coordinate Shop Small activities with merchants, consumers and small business owners.

Another important group that drives Small Business Saturday activities is Neighborhood Champions, which is comprised of small businesses, business associations, local Chambers of Commerce, and other community organizers. To date, more than 3,500 Neighborhood Champions – an increase of 26 percent from 2,786 in 2014 – have signed up to plan local community activities leading up to and on the day.

3 thoughts on “the Ridgewood Blog Once again rolls out the “shop Ridgewood” Campaign in Conjunction with Small business Saturday

  1. James, good to see you at Tito’s. One of the best places in town and they have been hassled to death about their paint. I love Tito’s and go there often. Buy one of their shirts, wear it around to advertise. I wear mine frequently.

  2. Hey James next time your at Tito’s you should talk them into building a planter just like Greek To Me. That would real frost the town.

  3. There’s a lot more feet of sidewalk at tiros vs the Greek restaurant . More room to Variate the Variance. Oh :it’s different for the little people south of Fishtown,

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