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Toys ‘R’ Us To Open US Flagship Store in the American Dream Mall in East Rutherford

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the staff of the Ridgewood blog

East Rutherford NJ, Toys R Us  is back , the retail franchise, which closed in 2018, is reopening in New Jersey , likely at some point in December, ahead of the holidays . Toys “R” Us filed for bankruptcy in 2017 and shut its doors throughout the country in 2018 but collaborated with department store Macy’s to continue sales.

Under new ownership, Toys R Us is opening a U.S. flagship store at the American Dream mall in New Jersey complete with a two-story slide, an ice cream parlor and more than 10,000 toys. The two-level store is scheduled to make its debut in mid-December in time for last-minute holiday shoppers .

“Opening in American Dream is sensible as the mall will attract a lot of family shoppers who are potential customers,” said Neil Saunders, managing director of consultancy GlobalData Retail. “The evolution of the format to include things like experiences and an ice cream shop is on point as it gives people reasons to visit over and above simply buying products.”

4 thoughts on “Toys ‘R’ Us To Open US Flagship Store in the American Dream Mall in East Rutherford

  1. Bankrupt within a bankrupt

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  2. If at first you don’t succeed, fail fail again.

    What moron waits until a week before Christmas during a pandemic to open a flagship store?

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  3. Whoever sunk money into this is going to lose their shirt.

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  4. I never liked Garden State Mall. No desire to visit a mega mall

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