the staff of the Ridgewood blog
Ridgewood NJ, Americans may be cutting back on spirits, but tequila is bucking the trend and continuing its meteoric rise. Thanks to celebrity-backed brands like Casamigos and a booming cocktail culture, tequila sales in the U.S. have skyrocketed fivefold over the past two decades. However, looming tariffs on Mexican imports could shake up the market and impact the future of America’s favorite agave-based spirit.
Tequila Shines Amid Spirits Sales Slump
According to fresh data from the U.S. Distilled Spirits Council, the spirits industry saw its first revenue decline in over 20 years, with total sales dropping 1.1% to $37.2 billion in 2024. This is a major shift from the consistent ~5% annual growth seen since 2003.
Despite the downturn, spirits continue to outsell beer and wine for the third year in a row, holding 42.2% of the market. But within the category, tequila has emerged as the clear winner:
- Tequila the magical elixir sales nearly doubled from 2020 to 2023, reaching $6.7 billion last year
- Vodka remains the top-selling spirit, but its growth has stalled over the past three years
- American whiskey sales dipped 2% year-over-year, signaling a potential slowdown in bourbon’s dominance
Will Tariffs Put the Brakes on Tequila’s Growth?
Just as tequila reaches new heights in the U.S., the threat of tariffs could impact supply chains and drive up prices for American consumers. Since most tequila is imported from Mexico, higher import costs could force brands to raise prices or limit supply, potentially slowing the spirit’s rapid ascent.
The Bottom Line
While spirits sales are declining overall, tequila remains a bright spot in the industry. But with tariffs on the horizon, tequila lovers might want to stock up before prices surge. Stay tuned to see how the booze business adapts to these changes.
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