As the clock ticks, retail traffic continues slide
Published: Monday, 23 Dec 2013 | 4:32 PM ET
By: Krystina Gustafson | Content Editor
Brick-and-mortar retailers saw no signs of relief last week, as store traffic in the final week before Christmas posted the third straight week of double-digit declines, according to the most recent report from ShopperTrak.
According to the analytics firm, traffic for the week ended Dec. 22—which included the crucial final weekend before Christmas—was down 21.2 percent year over year. The first two weeks of December saw double-digit decreases, which trailed a 4 percent decline over Black Friday weekend, it said.
In-store sales fell 3.1 percent from the same week in 2012, ShopperTrak added.
Maybe the American people are finally wising up to the real meaning of Christmas. It’s about being with family, not buying them a bunch of crap for them to use once or twice then sell at a garage sale.