the staff of the Ridgewood blog
Ridgewood NJ, Brooklyn Nets star Kevin Durant is the latest celebrity athlete taking his love of pickleball big league. The NBA All-Star and his business partner Rich Kleiman announced Thursday that their firm, Thirty Five Ventures (35V), has purchased Major League Pickleball’s newest expansion team. Financial terms of the deal were not disclosed.
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In recent weeks, Major League Pickleball has signed on a number of big-name athlete owners, including basketball legend LeBron James and NFL stars Tom Brady and Drew Brees. Pickleball has exploded in popularity during the pandemic and an increasing number of athletes and entrepreneurs are looking to get in on the action.
Having more than 4.8 million participants nationwide, and a growth of 39.3% over the last two years, pickleball was officially announced as the fastest-growing sport in America for the second year in a row, according to The Sports & Fitness Industry Association (SFIA) 2022 Sports, Fitness, and Leisure Activites Topline Participation Report.
Durant making a push to expand his ‘brand’ for life after basketball.
His interview with Letterman is sort of awkward…
https://www.bing.com/videos/search?q=letterman+interviews+kevin+durant&qpvt=letterman+interviews+kevin+durant&FORM=VDRE