JOHN REITMEYER, ILYA MARRITZ, AND SUSAN BERFIELD | DECEMBER 13, 2016
American Dream’s developers argue that they’re not just building a mall, they’re creating a global destination
This is the second installment of Mall Madness, a five-part series on the American Dream retail and entertainment complex under construction in the Meadowlands. The series was produced through a reporting collaboration between WNYC, NJ Spotlight, and Bloomberg Businessweek. The first story and the third story, and fourth story are also available online.
As the retail industry undergoes a massive transformation thanks to new technology and online shopping, is there any mall out there that can be considered “Internet-proof?” Maybe not, but that’s exactly what Triple Five, the developer of the American Dream megamall in the Meadowlands, is betting on.
American Dream, the garish, multicolored complex that sits alongside the New Jersey Turnpike in East Rutherford, is designed to be not just a mall, but a giant entertainment destination, featuring an amusement park, full-size ice-skating rink, indoor ski slope, waterpark, towering observation wheel, and, oh yes, some stores, too.
