In theory, this is exactly what every business does—tailors their marketing content toward the tastes and preferences of the audience that they’re trying to reach. However, it can also sometimes be the case that you’re looking to expand your audience or produce a more generalized message that new prospective customers can jump on board with.

While the general approach can be successful in drawing new attention to your business, especially if it means amassing more followers on your social media pages or higher website traffic, sometimes it can dilute the impact of your campaign. Truly knowing your audience, understanding their needs, and holding the solution can allow you to be much more effective in your outreach.

Continue reading Refining Your Marketing by Knowing Your Audience