Posted on

Refining Your Marketing by Knowing Your Audience

marketing and sales training 717143381

In theory, this is exactly what every business does—tailors their marketing content toward the tastes and preferences of the audience that they’re trying to reach. However, it can also sometimes be the case that you’re looking to expand your audience or produce a more generalized message that new prospective customers can jump on board with.

While the general approach can be successful in drawing new attention to your business, especially if it means amassing more followers on your social media pages or higher website traffic, sometimes it can dilute the impact of your campaign. Truly knowing your audience, understanding their needs, and holding the solution can allow you to be much more effective in your outreach.

Continue reading Refining Your Marketing by Knowing Your Audience

Posted on

The Importance of Creating a Lasting Impression on Customers

istockphoto 1181690920 1024x1024 1

Any business owner knows that their success depends on their customers’ satisfaction. Ensuring customer satisfaction is an ongoing process; it takes consistent care and effort to maintain the good relationship you have built with your clients. Unfortunately, customers have very high expectations and very low tolerance. They’ll be quick to judge you based on the first impression they get of you, which is why first impressions matter the most. Otherwise, you’ll have to go above and beyond to salvage the damaged trust. Luckily, there are many ways through which you can leave great lasting impressions on your customers, and it all begins with knowing how to live up to their expectations. 

Continue reading The Importance of Creating a Lasting Impression on Customers

Posted on

PSE&G Extends Savings into March


PSE&G Extends Gas Credit into March Customers to save another $12 depending on March usage $37 in total savings from Jan.-Mar.

February 24,2017

the staff of the Ridgewood blog

Ridgewood NJ, Public Service Electric and Gas (PSE&G) announced today that it will extend its bill credit for residential gas customers next month, saving customers another $12 on their bills for March usage.

PSE&G provided bill credits for January and February usage, saving the typical residential gas customer about $25. By extending the credit through March, this customer could save a total of $37.

A typical residential heating customer using 165 therms in March and receiving their supply from PSE&G would see a credit of $12, or a nearly 9 percent reduction, in their one-month bill. Depending on meter reading schedules, many customers will see some of the reduction in March with the remainder in their April bills.

The Jan-Mar. bill credits are in addition to a 3 percent annual bill decrease that took effect Oct. 1, 2016 that is saving the typical customer $26 a year. Since January 2009, annual bills for PSE&G’s typical residential gas heating customers are 53 percent – or $892 – lower due to supply rate reductions.

“This is the third time we have lowered the price of gas for residential customers this winter heating season,” said Jorge Cardenas, PSE&G vice president of asset management and centralized services. “The cost of natural gas continues to be low, and we are happy to pass along these additional savings to our customers.”

PSE&G makes no profit on the sale of natural gas, and passes along what it pays to customers. Last winter, PSE&G gave back $152 million to customers in the form of bill credits. The utility will be returning an estimated $47 million to customers this winter with the credit extension announced today.

Posted on

Hoboken Terminal for both Customers and the News Media Still Remains Restricted

Hoboken Train Station Crash

October 4,2016

the staff of the Ridgewood blog

Ridgewood NJ, Public access to Hoboken Terminal for both customers and the news media remains restricted at this time due to safety concerns.

 This restriction also includes a bar for all media outlets from filming or conducting interviews on the walkway to the Ferry Terminal, PATH, and Light Rail Station known as “Brick Alley” which can cause a safety hazard by restricting the movements of those using the pathway.

This is a narrow passageway intended for customer use and remains the only public egress point to access these facilities. As such there cannot be bottlenecks caused by interviews and filming for any reason. In addition, this is an active construction zone and pausing to film inside the open view to the station is a safety issue and an ongoing distraction to those performing dangerous work.

 *** Reporters can access customers near the base of the Sloan Statue directly behind the Hoboken Land Building at the east side of Newark Street. Hand held cameras only – NO TRIPODS because of the limited space.***

Access to the Terminal and its environs will be granted to the media at such time as it is safe to do so. Failure to follow these restrictions will result in the immediate removal of the offending news personnel from the property.

Posted on

Carl’s Jr. CEO wants to try automated restaurant where customers ‘never see a person’

robot forbidden planet


NEW YORK – A CEO of a fast-food company is causing a stir on social media after claiming that he wants to create a fully automated restaurant.

“We could have a restaurant that’s focused on all-natural products and is much like an Eatsa, where you order on a kiosk, you pay with a credit or debit card, your order pops up, and you never see a person,” Carl’s Jr. CEO Andy Puzder told Business Insider.

Puzder says the automated restaurant would be cheaper since he wouldn’t have to worry about rising minimum wage.