The Ridgewood Blog Brings a Free Market Laissez-faire Point of View to Local, New Jersey State and National Issues.
You’ve got 3 seconds. That’s it. That’s how long your expertly crafted social media post has to grab someone’s attention before they scroll right past it.
Sound daunting? It doesn’t have to be. Engaging social media is about hitting the sweet spot between relatable, witty, and visually appealing content.
And the best part? You don’t need hours of brainstorming or an entire creative team to make it work.
Continue reading How to Create Engaging Social Media Posts with Minimal Effort
In the digital age, Search Engine Optimization (SEO) has become an essential component of any successful marketing strategy. Businesses in San Francisco, a city known for its innovation and technological advancements, are no exception. Leveraging the expertise of a local SEO company in San Francisco can significantly enhance your online presence and drive traffic.
Continue reading SEO Company in San Francisco: Expert Tips for Maximizing Your ROI
For many, the allure of the online gambling world isn’t just about the thrill of the game — it’s also about the potential for a unique and rewarding career path. Whether you’re dreaming of hitting it big or seeking a more traditional role within the industry, there are myriad ways to turn your passion for online gambling into a sustainable profession.
Customized cups have become a staple for their versatility and impact in the world of event planning and brand promotion. These cups offer a unique opportunity for creativity and brand exposure, serving as functional items that act as marketing tools.
Continue reading Raise Your Glass: Innovative Designs for Custom Plastic Cups
photos courtesy of Ridgewood Schools
the staff of the Ridgewood blog
Ridgewood NJ, The Ridgewood DECA 5K Dash was a running success! DECA Members were joined by the community on Saturday, November 4th at 9AM for a run around the Ridgewood Wild Duck Pond and beyond. Funds raised from the run are used to finance the chapter’s competitions, making it more affordable to allow all students to participate. 10% of the funds raised go toward charities that increase access to education.
In theory, this is exactly what every business does—tailors their marketing content toward the tastes and preferences of the audience that they’re trying to reach. However, it can also sometimes be the case that you’re looking to expand your audience or produce a more generalized message that new prospective customers can jump on board with.
While the general approach can be successful in drawing new attention to your business, especially if it means amassing more followers on your social media pages or higher website traffic, sometimes it can dilute the impact of your campaign. Truly knowing your audience, understanding their needs, and holding the solution can allow you to be much more effective in your outreach.
Continue reading Refining Your Marketing by Knowing Your Audience
When looking for a business partner, there are many factors to consider. A good business partner can help your business grow and be successful, while the wrong partnership can lead to disaster. So, what are the key factors you should look for when choosing a partner? Read on to find out.
Continue reading What Are The Criteria For Choosing A Good Business Partner?
For most people, selling a home is one of the most significant life changes they will ever go through. It can be an exciting venture or a very stressful and challenging one, depending on your mindset going into it. What makes this such a challenging experience for many is that there are many different aspects to consider when selling your home.
From the impact it will have on your community and the market you are to how you feel about asking for price reductions and listing quickly, it can be challenging to determine which steps are most important. This post looks at five critical steps for realtors selling a home: staging, pricing, moving, showing results, and marketing.
Continue reading 5 Key Steps for New Jersey Realtors Selling a Home
As the popularity of memes is increasing, brands are leveraging humorous content to promote their products and services. This is how meme marketing has been introduced to marketers. Owning the ability of the memes to communicate feelings and become super relatable reflects various situations and attitudes perfectly.
Continue reading What is Meme Marketing? 4 Ways Brands or Marketers Use Meme Marketing
SMS marketing is not a new concept. This channel has been around since the 1990s. Although many new marketing techniques have come up over the years, text message still remains one of the most effective marketing channels.
Continue reading 5 Reasons Why Companies Like To Use SMS Marketing
For modern-day businesses, strengthening your brand and increasing revenue is something that you have to think about every day. From setting up growth strategies to keeping an eye on the manufacturing process, the aim is to constantly evolve and create a better future for the business, and in order to do so, you always have to pay attention to every little detail and make timely adjustments if needed. If there is one key aspect of the business that you should get right from the start to ensure better growth, it is your digital presence.
the staff of the Ridgewood blog
Ridgewood NJ, in December, 180 RHS DECA members participated in the district competition, and 62 students qualified for the state competition in February.
If you are a business owner or an influencer, the best place to market your products or service is undoubtedly the social media platform. It works like magic with minimum efforts and maximum output. Thanks to the blessing of the internet, people from any and every corner of the world can connect and the huge online market. Internet strategies are the talk of the time.
Continue reading Importance of Instagram Followers and How to Get Them?
Ridgewood NJ, The economy of the United States has been performing well in recent times. Whether attributable to the actions of the Trump administration or simply due to economic cycles, the fact of the matter is that business opportunities abound. This is particularly the case when referring to the online community. Still, times are changing and what might have worked well a few years ago could be outdated in the near future. One of the most potent ways in which you can promote your business to an audience far beyond the borders of New Jersey is to use the power of social media to your advantage. You might be surprised to learn that Instagram can play a very important role. Let’s take a look at why this is the case as well as what steps you can take in order to successfully promote your ongoing business operations.
The first answer to this understandable question involves the momentum of the social media community as a whole. We are all aware that sites such as Facebook have gained a considerable amount of attention over the years. However, we are also witnessing a paradigm shift towards Instagram. Why is this the case? One of the main reasons involves the very visual nature of this platform. A growing number of users are accessing social media feeds with portable devices such as mobile phones and tablets. As a result, they do not have a great deal of time to read lengthy blocks of text. The framework behind Instagram is particularly appealing, as images can be viewed in a matter of seconds and comments can be posted in even less time. So, it only stands to reason that Instagram is gaining ground in relation to other popular social media circles. The main question now involves how you can leverage this increase exposure to your advantage. Let’s take a look at a handful of excellent steps to keep in mind at all times.
This first step is to choose an image that is relevant to your business. There are two reasons behind this school of thought. The most obvious is the fact that irrelevant content will be frowned upon by your intended audience. Keep it fresh and specific to the products or services that you are offering. Avoid “cookie-cutter” or otherwise generic image content and never use copyrighted photos. There is nothing wrong with adding captions; particularly if they are funny. This is one of the ways that an Instagram post can go viral (think about the sheer variety of memes currently available). If you can appeal to your target audience through an image, they are more likely to listen to what it is that you have to say.
The character count associated with an Instagram post is limited. This is one of the reason why you will often see #hashtags within the associated content. The main reason behind a hashtag is to create a searchable term which can be used to highlight the content of your media. These are easy to type and thanks to an HTML algorithm, such hashtags will be immediately hyperlinked back to your page. They can also be shared amongst other users; helping to increase your online exposure and digital clout.
Still, knowing how to get followers on Instagram also must involve a proactive approach. If we think about it for a moment, this statement is absolutely true. Some of the most popular channels (business or otherwise) are those which regularly speak with their audience members. Otherwise known as client engagement, there are several advantages associated with this method:
– You will be able to appreciate the opinions of others (both positive and constructive).
– You can keep your finger on the proverbial pulse of your customer base.
– You can understand how your marketing strategies are performing.
– This is a great way to generate brand loyalty over time.
Above all, you will be able to make any changes on the fly while demonstrating to your clients that you care about what they may have to say. They are more likely to comment in the future as a result.
Gaining followers on Instagram is arguably one of the best ways to reach a larger New Jersey audience. After all, why limit your operations to Elizabeth or Camden when you can expand to entirely different markets? As Instagram is absolutely free, you will not have to worry about increased overhead if you happen to be operating within a limited budget. The suggestions mentioned above will all come in handy and yet, never be afraid to experiment if you hope to discover even more interesting approaches to take. 2019 could be a great year if you are willing to take the next digital step!
The first answer to this understandable question involves the momentum of the social media community as a whole. We are all aware that sites such as Facebook have gained a considerable amount of attention over the years. However, we are also witnessing a paradigm shift towards Instagram. Why is this the case? One of the main reasons involves the very visual nature of this platform. A growing number of users are accessing social media feeds with portable devices such as mobile phones and tablets. As a result, they do not have a great deal of time to read lengthy blocks of text. The framework behind Instagram is particularly appealing, as images can be viewed in a matter of seconds and comments can be posted in even less time. So, it only stands to reason that Instagram is gaining ground in relation to other popular social media circles. The main question now involves how you can leverage this increase exposure to your advantage. Let’s take a look at a handful of excellent steps to keep in mind at all times.
This first step is to choose an image that is relevant to your business. There are two reasons behind this school of thought. The most obvious is the fact that irrelevant content will be frowned upon by your intended audience. Keep it fresh and specific to the products or services that you are offering. Avoid “cookie-cutter” or otherwise generic image content and never use copyrighted photos. There is nothing wrong with adding captions; particularly if they are funny. This is one of the ways that an Instagram post can go viral (think about the sheer variety of memes currently available). If you can appeal to your target audience through an image, they are more likely to listen to what it is that you have to say.
The character count associated with an Instagram post is limited. This is one of the reason why you will often see #hashtags within the associated content. The main reason behind a hashtag is to create a searchable term which can be used to highlight the content of your media. These are easy to type and thanks to an HTML algorithm, such hashtags will be immediately hyperlinked back to your page. They can also be shared amongst other users; helping to increase your online exposure and digital clout.
Still, knowing how to get followers on Instagram also must involve a proactive approach. If we think about it for a moment, this statement is absolutely true. Some of the most popular channels (business or otherwise) are those which regularly speak with their audience members. Otherwise known as client engagement, there are several advantages associated with this method:
– You will be able to appreciate the opinions of others (both positive and constructive).
– You can keep your finger on the proverbial pulse of your customer base.
– You can understand how your marketing strategies are performing.
– This is a great way to generate brand loyalty over time.
Above all, you will be able to make any changes on the fly while demonstrating to your clients that you care about what they may have to say. They are more likely to comment in the future as a result.
Gaining followers on Instagram is arguably one of the best ways to reach a larger New Jersey audience. After all, why limit your operations to Elizabeth or Camden when you can expand to entirely different markets? As Instagram is absolutely free, you will not have to worry about increased overhead if you happen to be operating within a limited budget. The suggestions mentioned above will all come in handy and yet, never be afraid to experiment if you hope to discover even more interesting approaches to take. 2019 could be a great year if you are willing to take the next digital step!
Ridgewood NJ , Sarit Lotem’s book “Get More Clients Online – How To Leverage Your Business And Generate New Clients” is coming to Amazon Kindle!
You can get it for free for one day only on August 18th. To reserve your free copy, just go tohttps://www.lotemdesign.com/get-clients-online/ and Sarit will send you a reminder so you will not miss it.
P.S.
You don’t need a kindle device to download and read Kindle books. You can download an app for your computer. Go to https://amzn.to/24T6xNo to see what’s available.