the staff of the Ridgewood blog
Ridgewood NJ, Small Business Saturday, which will be held on November 27 this year, urges people to support small businesses by purchasing locally. At the height of the Great Recession, American Express established this shopping holiday in 2010 as an effort to divert holiday shopping to local retailers. After a decade, it is now commemorated in all 50 states, and the Senate passed a resolution commemorating Small Business Saturday in 2011.