Commuter Cravings: NJ TRANSIT Levels Up Station Dining to Boost Experience and Revenue
the staff of the Ridgewood blog
Newark NJ, Commuters in the Garden State have a few more reasons to look forward to their daily trek. NJ TRANSIT has officially unveiled a fresh lineup of food and beverage partners at three of its busiest hubs: Secaucus Junction, Newark Penn Station, and Maplewood Station.
The initiative isn’t just about grabbing a quick snack; it’s a strategic move to transform transit hubs into community destinations while padding the agency’s “non-farebox” revenue through The LAND Plan.
What’s Cooking? New Station Highlights
Whether you’re looking for a classic treat or a healthy meal on the go, NJ TRANSIT’s newest tenants have you covered:
🥨 Secaucus Junction: The Sweet & Salty Duo
Secaucus travelers can now indulge in iconic favorites. New additions include:
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Auntie Anne’s Pretzels
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Cinnabon
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Carvel Ice Cream
🍕 Newark Penn Station: Modern Makeovers
One of the state’s busiest transit hubs just got a major glow-up:
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Zaro’s Bakery & Freshens: Following a massive renovation, Zaro’s has introduced the Freshens concept. You can still get your legendary Black & White cookies, but now you can also grab smoothies, grilled flatbreads, and salads.
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Home Slice Pizza: For those needing a quick, hot slice before catching the Northeast Corridor or PATH trains.
☕ Maplewood Station: Local Flavor
Maplewood is leaning into local vibes with:
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The Station: An outpost of the Maplewood General Store featuring Paper Plane Coffee (a Montclair-based roaster) alongside fresh baked goods.
The Big Picture: What is The LAND Plan?
These new storefronts are the visible results of NJ TRANSIT’s LAND Plan (Leveraging Assets for Non-farebox Dollars). This ambitious roadmap aims to tap into the agency’s 8,000-acre real estate portfolio to generate massive economic impact over the next 30 years:
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$1.9 Billion in direct revenue for NJ TRANSIT.
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$14 Billion in total economic value for the State of New Jersey.
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$1.6 Billion in municipal tax revenues.
By turning underutilized station space into thriving commercial spots, NJ TRANSIT is working to keep fares stable while making the “commuter experience” feel a little less like a chore and more like a convenience.
Why This Matters for Your Commute
“These exciting tenants are another way NJ TRANSIT is working to enhance the commuting experience… while also utilizing its assets to support non-farebox revenue.” — Gagandeep Singh, NJ TRANSIT SVP, Real Estate
By prioritizing high-quality, recognizable brands and local favorites, the agency is betting that a better-fed commuter is a happier commuter.
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