1,000 Small Businesses Wanted: American Dream Unveils “La Plaza de Fútbol” for World Cup 2026
thje staff of the Ridgewood blog
East Rutherford NJ, The eyes of the world are turning toward MetLife Stadium, and American Dream is making sure New Jersey’s small business owners are part of the winning team.
In a major announcement on April 20, American Dream—in partnership with the New Jersey Small Business Growth Council (NJSBGC)—officially opened registration for “La Plaza de Fútbol.” This 39-day small business marketplace and cultural festival will run from June 11 to July 19, transforming the Meadowlands into a global commerce hub during the World Cup festivities.
A Massive Stage for NJ Small Businesses
“La Plaza de Fútbol” is designed to give up to 1,000 New Jersey small businesses direct access to the hundreds of thousands of international and domestic visitors expected to flood the region.
Located in Court A on Level 3 of American Dream, this “vendor village” is more than just a market; it’s a celebration of the state’s diversity. The initiative features a special collaboration with the Unity Chamber of Commerce, New Jersey’s premier LGBTQ+ Chamber, ensuring the marketplace reflects the true spirit of the Garden State.
The Marketplace Layout:
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22 Single Booths & 10 Double Booths: High-visibility spaces for engagement.
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Flexible Scheduling: Vendors can reserve booths for 1 to 3 days (dates do not need to be consecutive).
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Targeted Pricing: Costs vary based on booth size and whether the dates fall on a high-traffic match day.
Part of the “Dream Fan Fest” Experience
“La Plaza de Fútbol” isn’t just about shopping—it’s the cultural heartbeat of American Dream’s Dream Fan Fest. Over the same 39-day period, visitors can experience:
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Live Viewing Parties: Catch every World Cup goal on the big screens.
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Culinary & Arts Showcases: Taste and see the best of New Jersey’s diverse heritage.
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Celebrity Appearances & Concerts: High-energy entertainment throughout the mall and water park.
How to Apply: The 2-Step Process
If you are a New Jersey business owner looking to get your products in front of a global audience, the time to act is now.
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Visit the Official Site: Head to https://plaza.futbol/ to start the application.
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Submit Your Details: Placement is not guaranteed, so ensure your application highlights what makes your business a perfect fit for this international stage.
“This is a once-in-a-lifetime opportunity for our local entrepreneurs to move from a local stage to a global one,” noted leadership from the NJSBGC and American Dream.
Why This Matters for the Local Economy
As New Jersey preps for the World Cup, initiatives like “La Plaza de Fútbol” ensure that the economic benefits of the tournament stay right here in our communities. By providing affordable, short-term retail space in one of the world’s most visited malls, American Dream is lowering the barrier to entry for diverse creators and entrepreneurs.
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Tags: #AmericanDream #WorldCup2026 #NJSmallBusiness #LaPlazaDeFutbol #Meadowlands #NewJersey #SoccerFans #LGBTQBusiness #Entrepreneurship
