Sports Illustrated and I Remember When they Covered Sports

the staff of the Ridgewood Blog

Ridgewood NJ, Sports Illustrated, once revered in the realm of sports news, faces a grim outlook as it recently laid off a significant portion of its staff, casting uncertainty on the brand’s future. The publication, which has shifted progressively leftward over the years, appears to be grappling with financial challenges, prompting questions about its continued existence.

The majority of Sports Illustrated’s staff, including writers and editors, received layoff notices on Friday, potentially marking the demise of a publication that was once synonymous with excellence in sports journalism. The union representing the staff expressed its commitment to fighting for the magazine’s continuation but acknowledged that the decision lies with Authentic Brands Group, the magazine’s owner.

The terminations came after the Arena Group, which had been licensing the rights to publish SI from owner Authentic Brands Group, lost the license for failing to make a payment. As for what’s next, ABG put out a statement saying the SI brand would continue “to evolve and grow,”

In a statement, the union remarked on the challenging four years under Arena Group’s stewardship and urged Authentic Brands Group to ensure the continued publication of Sports Illustrated, a magazine that has served its audience for nearly seven decades.

The financial turmoil leading to these layoffs raises questions about the factors that contributed to the decline of a sports news outlet that was once a pinnacle in the industry. The glory days of Sports Illustrated, with its ubiquitous presence, especially through iconic swimsuit editions, seem distant. One potential factor contributing to this downfall is the magazine’s departure from its core sports focus shifting to the progressive cause du jour .

Can we just stick to sports, in 2020, Sports Illustrated featured a “transgender model” in its swimsuit edition, followed by a similar choice in 2023. This departure from traditional sports coverage to promote social issues and politics appears to have had repercussions, possibly contributing to the financial challenges the magazine now faces.

The critique suggests that Sports Illustrated, once dedicated to sports coverage that resonated with its predominantly male audience, veered into activism, with no credibility, showcasing transgender models and engaging in societal discussions. The sentiment expressed is that the magazine lost sight of its primary purpose and, in doing so, alienated its core readership , ultimately leading to financial repercussions.

 

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