H1 Facebook ads for ecommerce
You may have heard terms such as “ecommerce marketing platform”, “ecommerce ads” and some others. We have one new one for you – f-commerce.
What is f-commerce?
The point is that ecommerce deals with different channels and Facebook is one of the most popular among them. We have taken the first letter to name a new trend.
Facebook ecosystem has dramatically changed during last five years and now the platform is a great aid for consumers making purchases on the Internet. Ladies and gentlemen, revolution of online selling has already started and gathering pace.
Why should one have a store on Facebook?
- 600+ million of users all over the world;
- an average profile counts up to 130-140 friends to share shopping experience, especially if we talk about opportunities to have quality goods for lower costs;
- an average time of visiting is more than for Google and is almost 15 minutes per day;
- nearly 70% of users visit brand groups on Facebook to know about sales and discounts in the store;
- 15-20% of sales are made on social media for several enterprises;
- the carts total cost is 10% higher in the network.
H2 Tips for making successful Facebook store
Use right images
Obviously, you should take only those photos that are of high quality. Those seemingly simple “users photo” are sometimes result of photographer’s great work.
Be careful with colours – white and blue merge with Facebook design and may become unnoticeable.
Use happy people on your pics, women are even better for posting than men.
Remember, people are scrolling very quickly the newsfeed, so your photos should be something different and unusual from what they see.
When you use people for the ads – do not take stock photo, professional unnatural images are instinctively tracked by clients and call no emotions. People prefer to see someone real like friends or colleagues.
Bet on interests
Initially Facebook was, and expected by users, to be the place for friendship ,not shopping. You can touch hearts of your audience when their interest correspond with your products.
Play with the tab “Interests” in your Facebook settings to see related groups and categories. Too sizeable interests can be too far from your real audience, try something narrower to find your customer.
Work with people who have already visited your store
Even if your ads are very convincing, only 1-2% will buy. You should work with previous customers to remind about your product and show ads specially designed for them.
Note: here your focus is on those who have visited your store, but haven’t made a purchase yet.
For example, you can offer a discount for the first order that is available for a limited time: “till the midnigh tonight”.
Talk to those who filled the cart, but left it
There can be different reasons of it. But people who already started thinking about your product, are more likely to finish what they started.
Your ad should contain an image of the order your client was planning to order. The quicker you will remind them about yourAs time goes by interest lessons..
Enticing customers into your place can be a puzzle, make it easy, you will need better prices, gifts and multiply options for people.
Upsell the orders
Larger orders can become higher by at least two variants:
offer related goods to the order, i.e., a cover case for the mobile phone, earphones and so on;
offer a product of higher price, but of better quality.
Certainly, there are people that need only particular goods at that particular moment. But, there are also those, who simply didn’t know you have other items they need. Value added additions can increase your sale size and save a customer time in the long run.