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How New Jersey Shed Its ‘Snooki’ Era to Become Hollywood’s $1 Billion Production Capital

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From Snooki to Spielberg: How New Jersey Reinvented Itself Into Hollywood’s Hottest Production Hub

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the staff of the Ridgewood blog

Trenton NJ, When director Peter Farrelly was scouting locations for “I Play Rocky”—the upcoming drama about the making of Sylvester Stallone’s 1976 classic—he faced a major dilemma. Philadelphia, where the story originally took place, lacked competitive production incentives.

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New Jersey’s 2026 Film Boom: See the Newest ‘Film Ready’ List

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Lights, Camera, NJ! 15 New Towns Named ‘Film Ready’ as Hollywood Moves East

the staff of the Ridgewood blog

TRENTON, NJ — New Jersey is officially cementing its status as “Hollywood East.” On March 11, 2026, the New Jersey Motion Picture and Television Commission (NJMPTVC) announced the addition of 15 new municipalities to its prestigious “Film Ready Communities” (FRC) cohort.

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Hollywood’s Great Migration: Why NJ Production is Up 75% While California Slumps

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Hollywood East Rising: Why New Jersey is Winning the Film War Against California

the staff oif the Ridgewood blog

Ridgewood NJ, The “Golden State” is losing its luster, and the “Garden State” is stepping into the spotlight.

As of January 2026, a massive structural shift is rocking the entertainment industry. While California struggles to maintain its grip on Hollywood despite doubling its tax incentives, New Jersey is posting record-breaking growth. New data from FilmLA and industry trackers show that while Los Angeles saw a 16.1% drop in filming days in 2025, New Jersey’s production scene is surging by nearly 75%.

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