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How New Jersey Shed Its ‘Snooki’ Era to Become Hollywood’s $1 Billion Production Capital

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From Snooki to Spielberg: How New Jersey Reinvented Itself Into Hollywood’s Hottest Production Hub

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the staff of the Ridgewood blog

Trenton NJ, When director Peter Farrelly was scouting locations for “I Play Rocky”—the upcoming drama about the making of Sylvester Stallone’s 1976 classic—he faced a major dilemma. Philadelphia, where the story originally took place, lacked competitive production incentives.

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Hollywood East: How New Jersey’s $833M Film Boom is Overtaking the West Coast

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The New Hollywood: Inside New Jersey’s Billion-Dollar Film Revolution

the staff of the Ridgewood blog

Ridgewood NJ, Move over, Los Angeles. The Garden State is no longer just the backdrop for mob dramas and reality TV—it has officially become “Hollywood East.” With over $833 million pumped into the state economy in 2024 alone, and projections for 2025 soaring even higher, New Jersey is experiencing a cinematic gold rush. From the streets of Paterson to the shores of Cape May, the world’s biggest studios are betting billions on NJ.

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