March 26,2016
the staff of the Ridgewood blog
Ridgewood NJ, Note that the sign pictured, purchased with your tax dollars by the village manager, violates 2 village ordinances. <i>A study conducted in 2006 by Virginia Tech for the National Highway Traffic Safety Administration showed that anything that takes a driver’s eyes off of the road for more than two seconds greatly increases the risk of a crash. The same study also concluded that nearly 80% of all crashes involved driver inattention just prior (within three (3) seconds) of the crash.</i> This sign sits at one of three roads in town that cross the train tracks and handles a massive volume of pedestrians, cars, and now sports a bike lane. So, do as we say, not as we do. <i>The Swedish research team suggests that digital billboards attract greater attention from drivers due to their: brightness; visibility from greater distances; and display of a constantly-changing series of advertisements. The team concluded that digital billboards “have the potential ability to keep up the driver’s curiosity over an extended period of time.” Previous human behavioral studies have shown that drivers are naturally inclined to notice bright, changing lights in their peripheral vision and to anticipate additional motion. The Swedish government had previously given temporary authorization to erect digital billboards in 2009, but as a result of this and related studies; the government has now ordered the removal of all digital billboards.</i> https://www.
https://www.scenic.org/storage/