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No Sign of “Peak Pizza” as Domino’s Posts Unprecedented Growth

Super Bowl Pizza

the staff of the Ridgewood blog

Midland Park NJ, Domino’s Pizza Inc. served up some impressive results on Monday, benefiting from its collaboration with Uber Eats, revamped loyalty program, and strategic marketing efforts, which propelled global sales up by over 5% across its vast network of 20,000+ locations worldwide. This performance defied the broader trend of sluggish sales in the fast food industry, sparking an 8% surge in DPZ shares.

Peak Pizza is the theorized point in time when the maximum rate of Pizza production will occur, after which Pizza production will begin an irreversible decline

Domino’s Legacy

As the largest pizza company globally, Domino’s has continuously reinvented itself since its inception in 1960s Michigan. From pioneering the infamous 30-minutes-or-less guarantee in the 90s to introducing the divisive “pizza tracker,” the company has always sought innovative ways to engage with its customers. Its latest endeavor, the “emergency pizza” promotion, offered a free pizza to loyalty program members, showcasing Domino’s commitment to customer satisfaction.

Additionally, Domino’s completed the nationwide rollout of its partnership with Uber Eats, a move initially met with hesitation from executives due to concerns about maintaining control over the delivery process. However, the allure of expanding its reach proved irresistible, leading to Domino’s capturing a significant 19% market share among pizza chains on the platform.

Unprecedented Growth

Despite already boasting nearly 7,000 stores in the US and over 20,000 globally, Domino’s shows no signs of slowing down. Over the past decade, it has aggressively expanded its store base, surpassing Pizza Hut in 2021. Far from reaching its peak, Domino’s has ambitious plans to add approximately 6,000 more stores by 2028, with aspirations to eventually operate 50,000 stores worldwide.

In other developments within the fast food industry, Wendy’s is exploring dynamic pricing strategies, although consumer reception to this concept remains lukewarm at best.

 

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9 thoughts on “No Sign of “Peak Pizza” as Domino’s Posts Unprecedented Growth

  1. Domino’s is headquartered in Ann Arbor, MI. Midland Park is only one of its 15,000 locations worldwide.

    1. You would be a lot of fun at our neighborhood block party !

  2. Who the hell eats Domino’s pizza?

    1. I had the same question until I realized there is a Domino’s delivery car making multiple trips a week to a neighbor whose HS kid is surprisingly fat lol

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      1. Classy!

  3. “Peak Pizza” lol hysterical

  4. It’s only good after midnight

  5. We never order chain pizza. Always order from our local pizzeria shops

    1. agreed. i’d rather pay a bit more for quality cheese which according my local place is the key ingredient

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