>Wyckoff jeweler to host hunt for bags of bling
Friday, November 13, 2009
Last updated: Friday November 13, 2009, 9:55 PM
BY JOAN VERDON
The Record
STAFF WRITER
https://www.northjersey.com/news/Wyckoff_jeweler_to_host_hunt_for_bags_of_bling.html#
A Wyckoff jewelry store will be giving away more than $25,000 worth of diamonds, sapphires and pearls in pieces of jewelry next week to people lucky enough to find gift bags she plans to hide in nine northern Bergen County towns.
Nancy Schuring, owner of Devon Fine Jewelry, said she is hosting the giveaway to celebrate her 30th anniversary in business, and to give back to the communities that support her store by offering people the surprise of finding a precious gem in a park, at a soccer field, or other public place. Store employees will start placing the bags midday Monday. Schuring sent letters to the police chiefs in all of the towns notifying them of the promotion.
“We’re going to make some people’s day,” she said.
Schuring is following in the footsteps of other jewelers around the country, who have found similar “Finders Keepers” giveaways to be valuable publicity tools. A Google search of “Finders Keepers” giveaway turned up numerous examples of similar giveaways around the country.
Her giveaway, however, is one of the more generous. A total of 30 packages with rings, bracelets and earrings worth $27,750 will be hidden over four days, starting on Monday. The jewelry will be contained in small white Devon bags marked with “Finders Keepers” tags, and containing a letter explaining that is OK to keep the merchandise in the bag. The priciest giveaway item will be a platinum diamond and sapphire ring worth $3,000.
Schuring said she is hoping people who find the bags will call her store and tell her where they found it and their reaction. The bags will be hidden in Wyckoff, Ridgewood, Midland Park, Franklin Lakes, Waldwick, Allendale, Ramsey, Mahwah and Oakland.
E-mail: verdon@northjersey.com
https://www.northjersey.com/news/Wyckoff_jeweler_to_host_hunt_for_bags_of_bling.html#
