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Key Factors Of An Efficient SMS Marketing Campaign

SMS marketing is without a doubt becoming more popular every day due to its efficiency, especially for business owners who are trying to promote their products globally. Because people spend most of their time surfing the internet on their smartphones, targeting potential customers through mobile phones can be quite effective. What is good about Short Message Service (SMS) marketing is that it’s relatively inexpensive and has a high-return system that uses one of the most common communication methods to provide information on the brand to potential customers. So, if you’re looking for an easy, low-cost, and effective marketing strategy, SMS marketing might be just perfect for you. 

Here is what you should do to plan a successful SMS marketing campaign:

An SMS Marketing Team Is Necessary For Your Marketing Campaign

If you want your SMS marketing campaign to succeed, you will have to hire a group of skilled people to lead your campaign, because, let’s face it, you can’t wing an SMS marketing campaign on your own no matter how easy it may sound. You can have as much people as you would like in your group; However, You will need someone to fill these roles:


An SMS Marketing Expert

A Retail Expert

Coordinators For The On-location Signing

Creative Designers

Social Media Experts


Promotion Specialists

A Discount Budget Analyst


If you manage to find people to fill these roles, the next step will be having them work in a coherent method in order for your plans to be executed properly. A well-organized SMS marketing team will also help you come up with new ideas and strategies to attract more potential customers.

Immediacy Will Increase Conversion Rates

SMS messages are one of the quickest and easiest means of communication. 90% of SMS messages can be easily read in just 3 minutes. The fast nature of this form of interaction can prompt clients to read your SMS and create a higher incentive for them to go through your website. However, you should be careful about the time you send messages. You can’t send them, for example, before Saturday night, as there will be a high chance that it won’t be read. Instead, your message should be well-timed, short, and to the point.

You Must Get Permission From The Recipient

One of the first things you should plan before starting your SMS marketing campaign is getting the recipient’s consent to receive your messages in the first place. Because many laws dictate the Do’s and Don’ts of SMS marketing, you should pay heed to them. The SMS marketing specialists at Messente advise you to take this step to assure your clients that customers’ data is within safe hands, as this is always a part of a successful marketing campaign. The good thing is you can easily gain people’s permission by sending a text message with a keyword or a short code, or by allowing them to sign up online or fill in a form by hand. Whichever method you prefer, you should be transparent and avoid misleading your customers when you’re creating marketing messages. You should also take into consideration that your customers may want to opt-out of receiving your messages and you should grant them that option through texting stop messages, or taking them off the contact list. 

The Content Of Your Messages Should Be Of Value

You are going to be texting a lot of people around the world, so your message should provide them with valuable information about your business, expectations, important updates, discounts, reminders, and so on. Customers must know what your texts are about and why they’re getting them. It will also be useful to plan the content of your messages beforehand and the time you will be sending them to have a better idea of how often you’re going to text your customers and avoid sending the same information repeatedly.

A Competent SMS Provider Will Make A Difference

While some SMS providers will promise you the cheapest prices, it is important to take other factors into account, like the efficiency of their customer service and whether they will be able to send messages to a large number of people at the same time successfully. Also, you should check if the provider offers a free trial of their services to make sure that they’ll be able to achieve your marketing campaign goals. 24/7 customer support is a definite plus, especially if you have customers from all around the world with different time zones. This will make the process of solving all queries go much faster. If the service supports multi-language SMS, then this will come in handy in case you have foreign customers.

The potential benefits of SMS marketing are numerous, as it’s an easy way to keep your customers up-to-date. It is one of the cheapest marketing tools out there, but if you want to use it to its full capacity, you have to make sure that you’re implementing efficient strategies. 

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