the staff of the Ridgewood blog
Ridgewood NJ, Small Business Saturday falls on November 28 this year, one of the most difficult years ever for many locally owned businesses across the state. That’s especially true for restaurants and retail shops. The National Federation of Independent Business (NFIB) is encouraging people to support small businesses in a variety of ways on Small Business Saturday and beyond.
Showing support for local businesses on Small Business Saturday and throughout 2021 will help business owners get past the recent economic downturn. That will help keep communities vibrant.
Small Business Saturday has been held the weekend after Thanksgiving since it was created eleven years ago by American Express following the 2009 recession. The idea was if consumers could be encouraged to “shop small” and support local businesses it would lead back to a healthy economy. The event has gained in popularity. Last year, sales on Small Business Saturday reached a record $9.6 billion, according to the Small Business Saturday Consumer Insights Survey conducted by American Express and NFIB. And research commissioned by American Express shows that each dollar spent creates another 50 cents of local business activity as a result of employee spending and a business purchasing local goods