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TOP 3 Reasons Why Rolex Has Become So Famous as a Brand

There’s no doubt that Rolex has become the biggest watch manufacturer in the world. It has also joined the likes of McDonald’s, Coca-Cola, and Samsung as one of the most recognizable brands in the world. It is also one of the largest luxury goods brands in the world, along with Chanel, Louis Vuitton, and Gucci. People with little to no knowledge could easily recognize Rolex and its brand logo, which has also become one of the most prominent brand logos in the world.

For watch enthusiasts, Rolex is known for releasing cult classics as the Oyster Perpetual, Submariner, and Explorer watches. But for ordinary people, Rolex is like the Gucci or Chanel of watches. But there is more to Rolex that made it so famous all over the world. This article will list a few of the many reasons why Rolex became the most popular watch brand in the world.

Status Symbol for the Rich and Powerful

As mentioned earlier, Rolex is like the Gucci or Chanel of the watch world for many people. And there is a reason why this Swiss watch manufacturing company was compared to some of the most well-known luxury goods brands in the world. For starters, some brands are considered a status symbol. This means that if you have their products, most people would think of you as part of the elite or someone rich and powerful. Many brands have evolved into status symbols over time, such as Gucci, Louis Vuitton, and Chanel. But it’s not just companies selling luxury goods that could be considered as a status symbol. For instance, if you own an iPhone, people will look up to you as rich and sophisticated. Their jaws would also drop on the ground if they see you driving a Ferrari. Both Apple and Ferrari, two companies that produce goods people actually need (e.g. cars, mobile phones), have become status symbols as time passed.

Effective Marketing Strategies

But how did Rolex become a status symbol when talking about watches? There are two main reasons for this. The first is due to the founder’s streak of genius when it comes to marketing. Hans Wilsdorf, Rolex’s founder, used a variety of marketing strategies to convince the world that Rolex watches are both beautiful and durable. One of his most notable (and successful) marketing tactics was when he approached a British swimmer named Mercedes Gleitze to wear the Rolex Oyster as she attempted to swim through the English Channel in 1927. She wore the watch on her neck, and soon after newspapers showed pictures of the swimmer with the watch on her neck. The watch did not leak, and this record ensured the model’s success for years to come. Rolex also took advantage of every sports sponsorship possible and many celebrities, politicians, and members of royalty have either been seen wearing a Rolex watch or advertised the company. 

Commitment to Product Quality and Design

Another factor that propelled Rolex to success has to do with the company’s commitment to producing the most beautiful and high-quality watches on the market. To do this, Rolex uses the best materials possible. Many of the materials the company uses for its watches are proprietary, and they raise the price of every individual Rolex watch ever sold. For instance, the yellow gold it uses is always 18K while its pink gold (also 18K) is a proprietary alloy lovingly called Everose and has its specifications. Its yellow gold is refined at the company’s foundry. Rolex also created its proprietary steel alloy called the Oystersteel. And this alloy has the same standard as those used in the aerospace industry. Even the ceramic Rolex uses for its watches’ bezels, called Cerachrom, is proprietary and you cannot scratch it or change its color even when exposed to UV light. With such kinds of materials, along with the tradition of making watches by hand, Rolex can create watches that are not only stylish but robust and durable as well.

Conservative in Design

Most people can easily recognize the design of most Rolexes compared to other watches. And this is because Rolex changes the style of its watches very slowly. Most watch manufacturers put a lot of features like the tourbillon, perpetual calendars, and even moon phase indicators on the dials of their timepieces. Rolex rarely puts these kinds of complications in their watches, if at all. Most Rolex watches today look just the same as the previous versions. Rolex is conservative in terms of design. And the design of their timepieces goes hand-in-hand with the function of their watches. For instance, the circular design of Rolex’s watch cases helps with their water resistance while the Cyclops date magnifier not only helps with telling the date but is also a design in itself. Because Rolex watches like the Daytona and the Datejust rarely undergo sudden, unnecessary changes, they become timeless, and therefore Rolex’s watches never go out of fashion. 

A Long History of Innovation

If you are familiar with the history of horology, then you would certainly be familiar with the innovations that Rolex has contributed to the watch industry since it was founded in 1905. Rolex has been credited for several innovations such as the Oyster case, which ensures that no elements such as dust or water could enter their watches. Rolex continued using this type of watch case even to this day. Rolex was also known for creating the first automatic winding wristwatch, the Oyster Perpetual. Rolex then released the first watch with a date that would jump instantly to midnight. Along with one of the first diving chronographs in history, these are just some of the best innovations that Rolex has given to the watch industry. And they continue to make headlines to this day, thanks to their innovations. 

Conclusion

While Rolex was founded a little later than other watch manufacturers both in Switzerland and elsewhere, it rose to become one of the most reputable brands in the world and the most recognizable watch manufacturers in the market. No one can deny the charm that this Swiss watch manufacturing company has over other watch brands today. But back then, a few people would have known that this company would soon become one of the largest and most prominent brands in the entire world. Yet this success and fame did not materialize overnight, as several factors, mostly within the company’s control, helped shape Rolex into the famous watch brand that it is today. Rolex has done so much to gain the trust and recognition not just of celebrities, politicians, actors, and even members of royalty, but of ordinary people as well.

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