The hardest part about being a lawyer is creating a reputation for yourself and your firm. As a new lawyer in the industry, it can be difficult to establish your name in the market and attract clients. More than a million people graduate from law school each year in the United States, meaning that there’s a high level of competition you have to face. But we’ve got you covered…
Given below are tips that most successful lawyers use to attract and keep clients.
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Have Your Own Website
With the presence of Google and various other search engines being available at the tip of our fingers, most of your potential clients will be searching for lawyers online. For this reason, it’s essential to have an eye-catching website of your own. Your website will directly market and represent you, your firm, and the services you provide. You can make a visually appealing website by hiring a web designer, leaving a good first impression on any of your potential clients. Since this website will help you with your initial sales pitch, it should be easy to read and access on both mobile phones and desktops.
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Optimize your Website
If your website isn’t optimized according to search engines, it won’t generate any traffic. Search Engine Optimization means adding certain keywords and applying other SEO strategies to your digital content that will help boost its ranking on search engines.
For instance, if someone is looking for a lawyer based in Houston, they will most definitely search for “lawyer Houston” or “lawyer near me” on Google. So, it’s important to invest some money in search engine optimization. For that purpose, type in Digital Marketing for Law Firms on Google and you will find multiple options. These digital marketing service providers will help you optimize your website, making it easier to generate sales.
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Build Up Your Profile
A potential client will only contact you if your business profile appeals to them; curating a business profile online will allow you to gain more clients. Your online business profile should have your name, credentials, working hours, website link, and the services you provide. Professionals also recommend setting up a consultation link in your business profile. A business profile will reduce the number of questions a client can ask you, with the possibility of them only contacting you if they want to hire you for your services.
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Target Your Clients
If you’re a lawyer who specializes in a service, such as a criminal defense lawyer, it’s recommended to maximize your reach by targeting clients of that specific niche. Targeting clients that are looking for business lawyers will do nothing but waste your time. One way of targeting your niche audience is through Google Analytics; this useful tool analyzes data about your demographics, user preferences, and the services that they usually opt for.
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Create Powerful Content
By creating informative content for your website, you can stand out from the rest of the lawyers. Creating content includes writing blogs and articles, and posting informational videos that can help you work on your online presence. It’s been proven that videos are a more preferable format when reaching out to an audience; they’re more convenient and accessible, and they’re more likely to retain people’s attention compared to long article posts. Consider creating educational videos about legal procedures and post them on your social media account and website. Adding quality content helps improve the SEO of your website, as well as your digital presence, thus, helping you attract more clients.
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Use Networking and Referrals
When you think of the word “networking” you might envision yourself going to meetings and events to level up your public relations. But it doesn’t have to be like that all the time; you can utilize the contacts you have from your law studies as a way of building up your network. Inform your network about your law firm and services, and request for them to spread the word.
One of the best things about networking is that it helps you with referrals. Most individuals are skeptical of services provided by lawyers if it is their first time reaching out to them. Once people know that their trusted family members and friends would recommend your services, they’ll be more open to acquiring them.
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Consider Using a Lead Generation Service
Sometimes it can be hard to find clients, even if you’ve followed all the correct steps. Being a lawyer, it’s natural to spend most of your time focused on doing your job, which diverts your attention away from marketing yourself to the public. In this case, it’s wise to partner with a lead generation service. These service providers make use of the best technologies and will help you connect with clients who require your legal expertise.
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Prioritize Customer Reviews
92% of your future clients will be going through your reviews before they decide to acquire your services. Most product and service companies display their customer reviews on their websites to catch the attention of their future customers, and you should do the same. Having reviews online will assure potential clients that you’re a reliable source. Try asking your previous clients, and encouraging your present clients, to leave their thoughts and reviews on your website.
You can send out soft reminders to them through newsletters or by having a pop-up message on the site itself. But it’s possible that not all of your clients will be fully satisfied with your services. In case you receive a bad review, minimize the damage caused by apologizing and acknowledging your mistakes, and taking any further steps to rectify them if necessary. Your reputation is crucial, so you should always manage it and not take it lightly.
By following the right strategies and having a commendable law practice, you’ll be able to attract clients in no time. It’s also important to maintain a good relationship with your past and present clients. Through online and offline marketing, you’ll be able to develop a name for yourself and establish yourself in this cutthroat industry in no time at all.