For most people, selling a home is one of the most significant life changes they will ever go through. It can be an exciting venture or a very stressful and challenging one, depending on your mindset going into it. What makes this such a challenging experience for many is that there are many different aspects to consider when selling your home.
From the impact it will have on your community and the market you are to how you feel about asking for price reductions and listing quickly, it can be challenging to determine which steps are most important. This post looks at five critical steps for realtors selling a home: staging, pricing, moving, showing results, and marketing.
1. Stage the Home Properly to Attract Buyers
It is no secret that plenty of homes are on the market, so it is essential to make yours stand out. An excellent first step involves looking at what the competition offers and then finding a way to do better. One of the best ways you can do that is by staging your home in a way that makes it better than all others.
Like shopping for something you want at a store, buyers will have other options, so you need to give them no reason not to see your home. The first thing that should be done when staging your home is removing personal items.
If you have furniture or artwork that is too personal, or if it isn’t something that an average buyer would like, there is no point in placing it in the home. You can take anything out of your home and even any items from outside the home that does not have a specific purpose.
The best way to make this step easy is to ask a family member or friend for help removing anything. Just organize what you remove into one pile for each room and leave it out of sight until the time comes to move.
2. Use a Professional Photographer
Once everything has been removed, it is time to focus on what buyers will see when they come through your home. Whether it is new paint or recreating an outdoor space, you want to focus on what gives the best impression to buyers.
The first step in this process is having a professional photographer document your home. Their role is to take pictures that will let people out of town picture themselves in your space and see the appeal of your home.
You do not need a skilled photographer for this step, but you should look for someone who knows how to get the best shots and produce unique images quickly.
3. Spread the Word About the Listing through Social Media, Email, and an Open House
Now that the best pictures have been taken, it is time to let buyers know your home is available. It is accomplished through social media, email, and an open house. Since there is no rule of thumb with real estate regarding social media use, you do not want to limit yourself.
You may find it best to have a Facebook page and post the property on that page only. If you have an open house, you may find that it is best for your home if you specifically ask about this on your Facebook page or LinkedIn account or in direct mail for realtors.
It ensures that when people ask about your listing, they see where a lot of activity has been occurring and start feeling more comfortable about coming to see your home.
Direct mail for realtors is a great way to get the word out about your listing, although it will take a little time to do this. You may want to send direct mail postcards to some of your clients, friends, and family first to build interest. After you have a few people interested, you can also place an ad in local newspapers.
4. Price Your Home the Way the Market Will Bear
One of the most critical aspects of selling a home is pricing it correctly. It is where a lot of homeowners feel they make mistakes. The reality is that when you price your house at the top end of what buyers are willing to pay, you will only get a certain amount of interested buyers, regardless of what the market will bear.
While there aren’t any hard and fast rules about how much you should ask for at this stage in your process, make sure your asking price allows buyers who are not just looking for a quick sale but want to buy your home on its appeal.
5. List Your House as Soon as it is Ready
You want to let the market know that you are ready to sell your home quickly, and the best way to do this is through a listing. You should place the listing on multiple real estate websites so potential buyers can see all of the options available to them, even if they do not have access to the information from other sites.
It will force them to spend time on each site, and they may choose one that is more appealing than any others. Even with pricing your home correctly, you may find that buyers are not interested in what you have going on.
Conclusion
Staging a home is essential to selling your home, and it should not be put off until the last possible second. Since you want a buyer to see it and make an offer, the first step is ensuring everything in the home looks neat and appealing. Staging can be done in many different ways, but keep it simple.
When you have the space ready, you can start thinking about your needs and how they are met. The most important thing to remember when it comes to selling your home is that many different things go into this process, including pricing, staging, and marketing.
The right approach for each home is different because every real estate agent has strengths and weaknesses. The best way to figure out what you need to do is to ask anyone who has sold a home. They will be able to give you a good idea of what works in your area and what may be different from what worked for them.
