Posted on

Serendipity Labs Opens Downtown Ridgewood, Coworking Space

Serendipity Labs Opens Downtown Ridgewood, Coworking Space Ridgewood

all photos by Robin Chase

Ridgewood leaders hold ribbon cutting ceremony to celebrate premium workspace’s first New Jersey location

May 18,2016

the staff of the Ridgewood blog

RIDGEWOOD, N.J., Local leaders cut the ribbon on New Jersey’s first Serendipity Labs coworking location at 45 North Broad Street in Ridgewood. The three-story, 8,500-square-foot premium workspace – with vibrant, upscale lounges, ideation studios, work bars, event venue space and a café – is located in the iconic, totally renovated Lincoln building.

“Independent professionals, entrepreneurs, remote and mobile workers in the Ridgewood area will now have a premium workplace and meeting venue offering a level of hospitality that rivals boutique hotels,” says Brian M. Stolar, CEO of The Pinnacle Companies, an award-winning leader in urban redevelopment and the exclusive Serendipity Labs area franchisee for Northern New Jersey.

serendipitylabs 16

Serendipity Labs offers workplace memberships that include part-time and full-time coworking, as well as day passes to its network of worklounges. Corporate memberships are also available for companies that want to access multiple Serendipity Labs locations.

serendipitylabs 14 1

“We are very excited that Serendipity Labs has set up shop in Ridgewood.  It’s smart, innovative and aligned with many of our residents’ preference to work remotely,” says Paul Aronsohn, Mayor of Ridgewood.

Serendipity Labs in Ridgewood will produce a full schedule of daytime and evening seminars and networking events designed for entrepreneurs, mobile workers and corporate members. The Lincoln building, located across from Ridgewood’s New Jersey Transit train station stop, has been upgraded with a new lobby, modern elevator, new windows and HVAC systems.

“Serendipity Labs supports the way people want to work today. The option to reduce commute time or move out of a home office allows our members to improve worklife balance,” says John Arenas, CEO of Serendipity Labs Coworking. “Established companies are beginning to realize that the right kind of coworking environment can meet their need for remote offices and team meetings, while increasing employee satisfaction. We are thrilled the Pinnacle Companies are bringing Serendipity Labs to Ridgewood.”

Part of a rapid national expansion of more than 80 locations, Serendipity Labs is the only coworking network serving the New York tristate area in Ridgewood, NJ, Westchester, NY and and Fairfield County, CT.

For more details, visit

19 thoughts on “Serendipity Labs Opens Downtown Ridgewood, Coworking Space

  1. Paul and Gwenn can meet prospective employers there.

  2. Serendipity Labs demonstrates why a parking garage will become LESS necessary in the future. More people working from alternate work locations (home) and less people required to physically be at their office in NYC. I work 50% of my time from home now and I am no longer using the train station.

  3. From Serendipity’s website . . . . look at the last line

    One of the great motivators for changing the way people work is the fact that technology has enabled people to remain connected, always on and available. Also, economic changes where the largest US companies are looking continually to reduce cost to remain competitive, and one of the ways they’re doing that is by reducing their real estate obligations. The rule of thumb for large companies changing their headquarter space is to reduce it by 30% on a redesign. That’s because it’s not hallways and labyrinths full of individual offices and water coolers. It’s a new way of working where they’re trying to attract the brightest to come and collaborate, not go in and close the door behind them in an individual office. So you have this need for a huge reduction in the need for commercial office space the way it has been built for the last century and at the same time you have the best and brightest knowledge workers having a great case for “Why do I need to get on the train everyday?”

  4. 12.40 is

    1000 percent correct.stated here .from a home office professional …

    Half of my ridgewood neighbors especially in sales ,marketing and customer support positions are home officed. Don’t build a monolith to Fish.They already bought one and are stuck with it. Just simply say No.We all need the exercise walking from the many available street and surface lot car parking spots to the village store, library or business destinations,SURVEY SAYS…saved 11 million plus….out of taxpayers HIDES,

  5. With all of these freelancers, entrepreneurs, mobile workers and corporate members.coming to Ridgewood to work they will need a place to park. Seems to me the case for a parking garage has been made and now validated.

  6. Dubious business model. Why would I increase my coat base by working from there when I can work from home? This looks like a place for unemployed people to network. An in-person Linkedin. Odds are it will be more like Ashley Madison than Linkedin, in that the only other active members will be people also looking for jobs. Again, dubious business model. If these guys are publicly traded, I’m going to check their debt level and possibly short them.

  7. 3:06 you sure a savvy one! WeWork should have checked with you before they opened up their facilities all around the world!

  8. This business model is indicative of the changing “workplace”. The technology has been around for several years now to allow office-bound workers to work remotely. The only reason why we aren’t seeing it more is due to cultural habits and the unwillingness for many companies to “lose sight” of their employees. Despite this, it is happening and with the costs associated with office space in places like Midtown Manhattan, we will see this trend develop greatly over the next few years.

  9. 2:23 – yes, of course they will need to park. I actually thought of that but weighed the need for those using Serendipity Labs against the number of people I know who are working from home (dozens and that number is growing daily). I believe that the need for the garage will lessen over time. The trend to work remotely will increase in the future. My company has committed to reducing our floor space (in Manhattan) by 50% in the next five years because most of the employees work remotely 40%-50% with many working a 4/10 weekly schedule. We are moving towards a hotel model for our workspace (you sign out a cubicle when you come in . . . log into your phone, drop your laptop into a docking station, etc). The cost savings to our company is significant . . . eventually, they would like everyone working remotely on Monday/Friday so they can minimize utility costs.

  10. “Ridgewood leaders?” I think not.

  11. Pointy shoes damage feet. Women pay the toll later in life. Just say no!

  12. In some cases It’s a company supplied bridge to the eventual home office

    Corporations are digging up their older foundations in NY NJ CT..moving south due costs ,technologies ,competition actions, fear of unionization of office workers and specialists . Leaving behind sales marketing local experts to keep the customers ordering and seeing a local happy company face in the competition and customers demand for low cost basis services and products rules the market now.

    Local Garages are not part of the smart town future.Uber will blow these white elephants up to other land usesl

  13. Truly amazing. “This place proves that people don’t need to park at the train. What a great ideas. Its existence is proof that work is changing.” It’s on a Broad Street. Where are plall the people using this place going to park?

  14. 4.14 park at muni lots pay 750 to the MAN on Maple at city hall for resident pass .or higher for non Resident. Or Park on Street risk ticket for 3 hour rule. Or walk bike or TRAIN OR UBER CARPOOL??

  15. Playing out the string. How about a pardon for Coin Boy ?

  16. 3:37 – I con’t fine financals on WeWork either, but thanks for the tip. Also a potential short. They should have checked with reality and they’d have realized that everything one needs to be “connected” to the office is available via a 10 meg home internet connection. I’m home right now. If someone calls my desk, my computer rings, I put on a USB headset and talk to someone in London as if I were in NYC. I don’t need to go an upscale internet cafe to do any of what I do. If I need to have a meeting, I go into NYC. Our offices are more impressive than a storefront in Ridgewood. Savvy?

  17. Yes, the opening of Serendipity highlights the fallacy of the current council’s views on our downtown. Albert and Paul in particular kept talking about the parking surveys from 30 to 80 years ago. The “progress” and “2020” movements (which produced the 3 failed candidates) were similarly myopic. The leaders of these groups are all talking about and looking to solve Ridgewood’s problems from the 60’s and 70’s. Developers, land speculators, the owners of Fish and Greek to Me push for housing developments and parking garages solely for their own narrow minded view of increasing their profits over the next few years.

    We live in the new millennium and we should plan for our century not the past century. Who and what is going to make use of our downtown. What brings in the most tax dollars with the least amount of expenditures? Is our future developing our downtown as the regions “restaurant row,” or should we be looking to bring more corporate dollars? Are massive parking garages and massive housing developments really the way forward or are they product of staid minds that don’t see or are afraid to look into the future?

    This discussion has never been had because our current council “leaders” never asked themselves or challenged the public to debate what is good for Ridgewood as a whole and the future of Ridgewood as a whole. Instead, the “debate,” if one can call it that, has been over how many families should we squeeze into a downtown lot or should a garage be 4 or 5 or 6 stories tall. Let’s depart from this outdated way of thinking and move ourselves beyond the mire of the past. Let’s embrace our future. And to do that, let’s start by having a real discussion on what our future might be.

  18. 4:14pm – this place won’t last as most people move to home offices (I’m sitting in mine right now). The only need for this place would be conference space to meet with clients. And, yes, those people will need to park but since we have plenty of parking during the day, this should not be an issue. Marry that with the fact that there will be less commuters and you have no need for the garage. Sorry.

  19. God what a pleasure it will be to never see Aronsohn, Hauck, or Pucciarellis faces ever again.

Leave a Reply

Your email address will not be published. Required fields are marked *