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Innovative Ways Entrepreneurs Can Increase Their Presence and Following on Social Media

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Entrepreneurship is one of the most challenging careers to undertake. There are many obstacles to be faced when starting and running a business. Not many succeed in entrepreneurship.

Almost every business in the modern age has a social media presence. In fact, it would be almost impossible to compete in the global marketplace without one.

However, not all businesses are equally adept at using social media. Entrepreneurs could greatly benefit from increasing their presence on social media. The following are creative ways they can do so:

Find Your Audience

The first thing would be to find the right audience. How entrepreneurs find more access to the right audiences is dependent on their creativity. If you want to increase your following on social media, you have to reach out to the right people. There are millions or even billions of people on various social media channels. All cannot be interested in your message.

Target pages and groups that are affiliated with the product or service you offer. Upcoming years bring new opportunities for entrepreneurs, and we’ll see a new form of entrepreneur emerge. The new generation of entrepreneurs in 2023 will use digital and data-driven tactics to enhance their online presence and build an audience. This new era of entrepreneurs will understand the importance of having a global audience and capitalize on it.

Be Active

Though there are many entrepreneurs whose businesses have a social media presence. Only a moderate amount of them are actually active on the various social media platforms.

Social media is all about having a connection and engaging with your audience. Social media offers entrepreneurs the chance to connect with millions of potential and existing customers which was impossible before.

There are a myriad of ways to be active on social media including commenting on posts, sharing pertinent information, posing & answering questions, and showing appreciation to existing customers via promotions, and many more.  

Show Your Human Side

Though one of the main aims of a business is to make a profit, it should not be the only one. One of the reasons many businesses have a dismal social media presence is that they appear like faceless corporations only in it for the money.

Social media offers entrepreneurs an incredible opportunity to show people their human side which is vital. According to the professionals from ecosecretariat.org, companies that show their human side on social media are more successful than those who don’t. Entrepreneurs should let their audience feel like they are communicating with real people. The stronger the connection, the better the results businesses will get from social media. 

Develop Relationships

The key to growing your social media presence is not to simply acquire social media followers. You should instead seek to foster strong relationships with your audience. It may seem obvious but very few companies do it that those that do are considered quite innovative. There is much creativity to explore as to how you develop relationships with followers. Being active and constantly engaging with your audience is the key. If you do, your audience will also be eager to engage with you.

Use Automation Tools

Automation is one of the benefits of using social media for communication. Though most responses should be organic and done by a human being, you would need a very large team to answer all queries on social media.

Many entrepreneurs who do try to do too much on social media, fail at growing and maintaining their following. Therefore, if you want to engage more on social media particularly to generic issues, you should use some automation tools.  

Automation tools will help you schedule and publish posts at certain times. They will also help monitor your social media network and respond swiftly to any queries.

Monitor Progress Using the Right Metrics

Many entrepreneurs are on social media and though they may have a strong presence, they have no way of measuring it. If you want to increase your social media presence and following, you should start using metrics to evaluate your performance.

Every social media platform can provide you with metrics that measure your engagement on the site. they will include how many posts receive a response, which ones were viewed, which ones received a click, which platform is most effective, and many more metrics.

You can use these metrics to improve on the areas that need it. However, you should know which metrics to focus on for the best results.

As you can see, there is much that an entrepreneur can do to increase their social media following. The list above is by no means a definitive one. Every entrepreneur should evaluate their social media presence and come up with smart goals compatible with their business. The effectiveness of their strategy will depend on how innovative they are. The more successful you are at using social media to your advantage, the more successful your business will be.

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